AI SearchAn analysis of marketing channel choice by durian farmers in Yala province, Southern Thailand (Record no. 4872)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03901nas a2200385 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817162404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241003s20209999th a ms tm 000 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12436884 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.AB-20-04 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ratchaneevan Manawongpibul |
| 245 13 - TITLE STATEMENT | |
| Title | An analysis of marketing channel choice by durian farmers in Yala province, Southern Thailand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 77 leaves : |
| Other physical details | ill. + |
| Accompanying material | 1online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. AB-20-04 |
| 500 ## - GENERAL NOTE | |
| General note | A Thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management in Agribusiness Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M. Am.) - Asian Institute of Technology, 2020 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Yala Province is located in the southernmost part of Thailand covering mainly mountains and forests, where most of the populations are farmers. Durian is one of the fruit crops that play an important role in Yala city. Traders come for business in this area during the durian season, and farmers have an opportunity to make a marketing channel choice. However, there are factors which influence durian famers{u201F} decision on the marketing channel choice based on environmental conditions and farmers{u201F} lack of knowledge on marketing their products. This study aimed to analyze factors influencing durian farmers{u201F} selection of the marketing channel among local collectors, collectors from other provinces, and exporters, in Yala province. The data were collected from 142 durian farmers in two districts which are the largest durian producing districts, and the multinomial logit analysis was used to determine the factors influencing farmers{u201F} decisions on marketing channels. Weighted average index (WAI) was used to rank priority of five activities which durian farmers expected to improve in order to gain more benefit to them.Exporter was the prevailing marketing channel in the study area. The result of multinomial logit analysis revealed that gender, experience in durian production, distance to markets had positive influences on the choice of collector from other province. In addition, number of family laborers and transportation cost had positive influences on the choice of exporter. In contrast, the number of family laborers, the use of mobile phones and transportation cost had negative influences on the choice of collector from other province. Moreover, gender, education, experience in durian cultivation, watching of agricultural program and agreement contract with marketing channels had negative influences on the choice of exporter. The result of WAI analysis disclosed that the effective irrigation system was the first priority which durian farmers would obtain higher benefit to increase their production. The recommendations were provided, especially to government institution, for assisting durian farmers to strengthen their marketing knowledge. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Durians |
| Geographic subdivision | Thailand |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Datta, Avishek, |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Loc, Thai Nguyen, |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vimolwan Yukongdi, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tsusaka, Takuji, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Ministry of Agriculture and Cooperatives (MOAC), Thailand, |
| Relator term | Scholarship Donor |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | AIT Fellowship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. AB-20-04 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21527">http://203.159.5.9/ait-thesis/detail.php?q=B21527</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12436884 |
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| a | 241025 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 241024 |
| First date, FD (RLIN) | m |
| -- | h |
| -- | a |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 71-e-Theses |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2024-03-10 |
| RECORD Id | RECORD # : i1351510x |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT Thesis no.AB-20-04 | 17/08/2026 | 17/08/2026 | 71-e-Theses |