AI SearchThe analysis of marketing strategy for pet bottled water in Laos : (Record no. 4873)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817162404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090602s2007 th uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12057563 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-07-100 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Douangdao Inthavongxay |
| 245 14 - TITLE STATEMENT | |
| Title | The analysis of marketing strategy for pet bottled water in Laos : |
| Remainder of title | a case study of Viva vs Tigerhead |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 67 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-07-100 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in International Business |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2007 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | As the economy of Laos has been improving as well as the standard of living of Lao people, people start to concern about health and demand for high quality products, especially drinking water. Drinking water in Laos has been classified into two types: drinking water contained with PET (Poly Ethylene Terephthalate) Bottle which is perceived as high quality drinking water, and drinking water contained with PE Bottle or a white plastic bottle which is perceived as cheap and low quality drinking water. For that reason, currently most Lao people prefer to drink PET bottled water rather than PE bottled water. Tigerhead, the market leader which is a product of Lao Brewery Company or Laobeer, is the first domestic PET bottled water that serves the demand of the Lao market. Then, there are many domestic PET bottled water brands emerge into the market, one of them is Viva, which is a product of Lao Soft Drink Company or known as Pepsilao. Today Viva become the second of the market; however, its market share is still very far from Tigerhead's. Thus, Viva would like to formulate the marketing strategy to compete more efficiently in order to gain more market share from Tigerhead. Therefore, this research aims to look into the development of marketing strategies for Viva by analysis the external factors including economy, investment policies, production, consumption and competition in order to identify opportunities and threats that Viva has been confronting with. Furthermore, the author also analyzed and assessed the current marketing strategy of Viva to discover its strengths and weaknesses. Finally, recommendations based on the analysis are also provided. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Bottled water industry |
| General subdivision | Marketing |
| Geographic subdivision | Laos |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Drinking water |
| General subdivision | Marketing |
| Geographic subdivision | Laos |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tang, John C.S., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swierczek, F.W., |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | France, |
| Relator term | Scholarship Donor |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | AIT Fellowship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-07-100 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href=" hhttp://203.159.5.9/ait-thesis/detail.php?q=B10575"> hhttp://203.159.5.9/ait-thesis/detail.php?q=B10575</a> |
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| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
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| Cataloger's initials, CIN (RLIN) | 090602 |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
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| Koha item type | 40-Archives |
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| Barcode | Barcode : 30050120568919 |
| CREATED | CREATED : 2008-04-01 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT RSPR no.SM-07-100 | 30050120568919 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT RSPR no.SM-07-100 | 30050120568901 | 17/08/2026 | 2 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-07-100 | 30050120360515 | 17/08/2026 | 17/08/2026 | 40-Archives |