Analysis of milk marketing system : (Record no. 4877)

MARC details
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260817162405.0
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035 ## - SYSTEM CONTROL NUMBER
System control number .b12436707
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number AIT Thesis no.AB-19-14
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pawar, Sangram Vilas
245 10 - TITLE STATEMENT
Title Analysis of milk marketing system :
Remainder of title a case study of Pune, India
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pathum Thani, Thailand :
Name of publisher, distributor, etc. Asian Institute of Technology,
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 88 leaves :
Other physical details ill. +
Accompanying material 1online resource
490 1# - SERIES STATEMENT
Series statement Thesis ;
Volume/sequential designation no. AB-19-14
500 ## - GENERAL NOTE
General note A Thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management
502 ## - DISSERTATION NOTE
Dissertation note Thesis (M. Am.) - Asian Institute of Technology, 2019
520 ## - SUMMARY, ETC.
Summary, etc. India is the world largest producer and consumer of fresh milk, with 18% of the global market share. Almost 31% of the Indian population is vegetarian. Considering such a huge vegetarian population milk is one of the important sources of protein in India. India is among the fastest-growing milk market, with the estimated value of 6,671 billion INR (1 US$ = 71.15 INR). The Indian milk market is dominated by unorganized and informal marketing system, which is one of the major constraints in technology up-gradation and subsidizing dairy farmers in India. The specific objective of this study was: 1) To examine the factors influencing milk purchase decisions by the middle-class consumers in Pune city, 2) To examine the factors influencing middle-class consumer choices for certified pasteurized and uncertified unpasteurized milk in Pune city, and 3) To examine the factors influencing smallholder dairy farmers for the use of an unorganized milk marketing system. Structured questionnaires were used to interview 110 middle-class milk consumers in Pune city as well as 50 smallholder farmers in rural Pune (Nagapur village). The weighted average index (WAI) method was used to identify the factors influencing milk purchase decisions by middle-class consumers in Pune city. The bivariate probit regression model and binary probit model were used to identify the factors influencing middle-class consumer preferences for certified pasteurized and uncertified unpasteurized milk in Pune city. The weighted average index (WAI) method was used to examine the factors influencing smallholder dairy farmers for the use of unorganized milk marketing system. The results showed that gender, price, and availability of monthly payment facilities positively influenced the middle-class milk consumers decision to choose uncertified unpasteurized milk, whereas overall quality, ease of availability in the vicinity, fear of adulteration and advertisement, negatively influenced middle-class milk consumers{u2019} decision to choose of uncertified unpasteurized milk. The result also showed that higher price, instant cash policy, advance cash system, purchase price based on flat rates per liter and distance of market very strongly influence the smallholder dairy farmers for the use of an unorganized milk marketing system.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Dairy products industry
Geographic subdivision India
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Milk trade
Geographic subdivision India
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Datta, Avishek,
Relator term Chairperson
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Anal, Anil K.,
Relator term Examination Committee
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kuwornu, John K. M.,
Relator term Examination Committee
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element AIT Fellowship,
Relator term Scholarship Donor
810 2# - SERIES ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Asian Institute of Technology.
Title of a work Thesis ;
Volume/sequential designation no. AB-19-14
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Full-Text
Uniform Resource Identifier <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21572">http://203.159.5.9/ait-thesis/detail.php?q=B21572</a>
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Cataloger's initials, CIN (RLIN) 241029
First date, FD (RLIN) m
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type 71-e-Theses
909 ## - LOCAL ITEMS USED
Barcode Barcode : -
CREATED CREATED : 2024-02-10
RECORD Id RECORD # : i13515044
LPATRON LPATRON : 0
LCHKIN LCHKIN : -
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Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 17/08/2026   AIT Thesis no.AB-19-14 17/08/2026 17/08/2026 71-e-Theses
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