AI SearchGreen marketing : (Record no. 51886)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03025nas a2200409 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818132538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161108s2012 th uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12173599 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-12-06 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Phattaraphon Phongchartwut |
| 245 10 - TITLE STATEMENT | |
| Title | Green marketing : |
| Remainder of title | the effectiveness of the green production process and green cause campaigns |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 101 p. : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-12-06 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2012 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Go ing Green" is the highly popular trend of business in present owing to the rapidly change of environment around the world that almost countries begin to do many things so as to protect the earth by a movement in several activities, for example, 60 Earth Hour, a global event organized by WWF invite people turn off the non - essential lights and other electrical appliances for 60 minutes to rest the earth making people turn to be an eco - friendly. Many companies launch a campaign of green in order to be a good fir m{u2019}s image and aspire to add value of their brand that may affect to their price and position in the market. Our finding uses an experimental questionnaire - based survey to examine consumers{u2019} response toward green strategy in both green product and green cam paign and compare the effectiveness by procedures. Moreover, we explore how the green strategy enhances firm{u2019}s core competency. |
| 500 ## - GENERAL NOTE | |
| General note | Submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Green marketing |
| Geographic subdivision | Thailand |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferguson, David, |
| Relator term | Examination Committee |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zee, Rian Beise, |
| Relator term | Chairperson |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Thailand (HM King), |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-12-06 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B01620">http://203.159.5.9/ait-thesis/detail.php?q=B01620</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12173599 |
| b | mnait |
| c | m |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240405 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 161108 |
| First date, FD (RLIN) | m |
| -- | a |
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| 962 ## - | |
| -- | 000:001:PDF:b1217359:002741:0:0:0:0:0:0 |
| -- | Abstract--AIT RSPR no.SM-12-06 |
| -- | n |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120390405 |
| CREATED | CREATED : 2016-08-11 |
| RECORD Id | RECORD # : i13059178 |
| LPATRON | LPATRON : 0 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120403208 |
| CREATED | CREATED : 2017-07-20 |
| RECORD Id | RECORD # : i13090665 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no.SM-12-06 | 30050120390405 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no.SM-12-06 | 30050120403208 | 18/08/2026 | 18/08/2026 | 40-Archives |