The analysis of using chatbot within the workplace for human resource management (Record no. 5222)

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005 - DATE AND TIME OF LATEST TRANSACTION
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System control number .b1241007x
099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number AIT Internship Report no.SM-22-04
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Andrew Dopphoopha
245 14 - TITLE STATEMENT
Title The analysis of using chatbot within the workplace for human resource management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pathum Thani, Thailand :
Name of publisher, distributor, etc. Asian Institute of Technology,
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 25 leaves :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement Internship Report ;
Volume/sequential designation no. SM-22-04
500 ## - GENERAL NOTE
General note An Internship Report submitted in partial fulfillment of the requirements for the degree of Master of Science in Business Analytics and Digital Transformation
502 ## - DISSERTATION NOTE
Dissertation note Internship Report (M. Sc.) - Asian Institute of Technology, 2022
520 ## - SUMMARY, ETC.
Summary, etc. With the companies implementing a Work from Home (WFH) policy due to the COVID-19 pandemic. Therefore, it becomes increasingly important for a company{u2019}s success to have effective internal communication. The human resource and the management decided to implement a chatbot (Zingha) to improve employee engagement. The objective of this report was identify what the expectations/objectives from HRM and the management team view point are and understanding how the chatbot affects the interaction/relationship between HRM and the employees with GoPomelo through interviews. Chatbots often known as conversational agents or virtual assistants can communicate via messaging applications. With growing interest from the public nearly triply from 2015 {u2013} 2022, with Asia leading the charge. More businesses have started to implement chatbots as in the recent years the have boosted productivity and efficiency. With possible use cases for internal communication, employee{u2019}s mental health assessment, business communication channel, e-commerce, etc. Specifically, within the HRM, Chatbots are rapidly being used to support corporate activities and procedures through relieving the HRM function thus enabling them to provide better service. Chatbots can support HRM through applicant recruiting, employer branding, FAQ responding, collection of feedback, and assistance to teams. Although, chatbots do have implications on HRM competences, work tasks, and operational interplay. The findings from the interviews showed an overall positive view on chatbots as their still massive potential for growth. Participants mentioned that the importance of design of flow, persona of the bot, user{u2019}s experience and the appropriate use case. Reviews for Zingha were positive as it achieved it objective while still being easy to use with complete options for the user to choose. Although, improvements can be made through use of more GIFs and stickers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Chatbots
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Personnel Management
General subdivision Forms
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Badir, Yuosre,
Relator term Chairperson
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Endress, Tobias,
Relator term Examination committee
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hanna, Sam,
Relator term Examination committee
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element His Majesty the King{u2019}s Scholarships,
Relator term Scholarship Donor
810 2# - SERIES ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Asian Institute of Technology.
Title of a work Internship Report ;
Volume/sequential designation no. SM-22-04
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Full-Text
Uniform Resource Identifier <a href="http://203.159.5.9/ait-thesis/detail.php?q=B19681">http://203.159.5.9/ait-thesis/detail.php?q=B19681</a>
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Cataloger's initials, CIN (RLIN) 230810
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      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 17/08/2026   AIT Internship Report no.SM-22-04 30050211013122 17/08/2026 1 17/08/2026 40-Archives  
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 17/08/2026   AIT Internship Report no.SM-22-04   17/08/2026   17/08/2026 67-Electronic Resource  
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 17/08/2026   AIT Internship Report no.SM-22-04 30050121069917 17/08/2026 1 17/08/2026 20-AIT Publication 50.00
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 17/08/2026   AIT Internship Report no.SM-22-04 30050121069909 17/08/2026 2 17/08/2026 20-AIT Publication 50.00
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