AI SearchThe impact of Netflix's data collection on its consumer and their satisfaction (Record no. 58112)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03308nas a2200433 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818134358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230420s2021 th uu m rtt 0| a1eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b1240455x |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-21-32 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bisiaux, Juliette |
| 245 14 - TITLE STATEMENT | |
| Title | The impact of Netflix's data collection on its consumer and their satisfaction |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 78 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-21-32 |
| 500 ## - GENERAL NOTE | |
| General note | A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2021 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This master research study aims at exploring the impact of Netflix data collection of its customer and their satisfaction. Surely, the new giant of the entertainment industry based its competitive advantage on its consumer's data, to build strong content recommendation system and producing original content. As it is supposed to match their taste and increase their satisfaction. However, it has created new consumptions behaviors and to some extent it can have some negative impact on consumers. Then, to know if these new ways of distributing content could really impact positively consumer's satisfaction, had to be deepen. The purpose of this study is to identify if the Netflix recommendation system as well as original content created with data collection impact positively the consumer's satisfaction. A survey was designed thanks to the software Qualtrics which helped to measure customer satisfaction for the two research problems and to answer the hypotheses. The analysis permitted to say that Netflix recommendation system and original content impact positively the consumer satisfaction and thus, data collection for the platform can help them being impactful. Yet, this impact did not seem strong and obvious, especially for the recommendation system. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Netflix (Firm) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer satisfaction |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Data collection systems |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Prashant, |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vimolwan Yukongdi, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ransom, Lakeesha K., |
| Relator term | Examination committee |
| 710 #2 - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | EDHEC Business School, France, |
| Relator term | Scholarship Donor |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-21-32 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B19663">http://203.159.5.9/ait-thesis/detail.php?q=B19663</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1240455x |
| b | mnait |
| c | m |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 250421 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 230420 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | m |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050121073026 |
| CREATED | CREATED : 2023-04-20 |
| RECORD Id | RECORD # : i13444608 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050121073018 |
| CREATED | CREATED : 2023-04-20 |
| RECORD Id | RECORD # : i13444621 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 1 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050211012900 |
| CREATED | CREATED : 2023-08-08 |
| RECORD Id | RECORD # : i13458413 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no.SM-21-32 | 30050121073026 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no.SM-21-32 | 30050121073018 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no.SM-21-32 | 30050211012900 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives |