AI SearchImpact of primary and secondary colors on marketing communication : (Record no. 58145)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03270nas a2200409 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818134404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210924s2019 th uu m rtt 0| a1eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12344035 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-19-27 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bajracharya, Roshlina |
| 245 10 - TITLE STATEMENT | |
| Title | Impact of primary and secondary colors on marketing communication : |
| Remainder of title | a study of postgraduate students from South and Southeast Asia |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 46 leaves : |
| Other physical details | ill. +1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-19-27 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Business Administration - MBA |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2019 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research aims to explore impact of primary and secondary colors on 10 Asian countries (Nepal, India, Bangladesh, China, Vietnam, Pakistan, Myanmar, Philippines, Indonesia, Sri Lanka, Thailand) of Postgraduate students studying in Asian Institute of Technology, Pathumthani, Thailand. This research aims to discover relationship between color psychology and consumers perception. Asian Institute of Technology has been chosen for this research, as it is an institution with multiple culture existing in one place, which provides this study with at least 10 different nationalities. This research would contribute in creating suitable advertisements that are preferable for a multi-cultural environment and to learn about the consumer perception of color preferences of multiple culture. Understanding the concept of impact of colors among different cultures, allows marketers to understand and formulate various strategies to attract, communicate and retain individuals and to generate correlation between the perception of colors preferences among various cultures. In addition, this research also aims to explore the similarities among the 10 countries as well as a contrast of colors used in Western and Asian culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Communication systems |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Igel, Barbara, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shah, Faiz H., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zimmermann, Willi, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology Fellowship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-19-27 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B15266">http://203.159.5.9/ait-thesis/detail.php?q=B15266</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12344035 |
| b | mnait |
| c | m |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240418 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 210924 |
| First date, FD (RLIN) | m |
| -- | b |
| -- | m |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 67-Electronic Resource |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2020-06-03 |
| RECORD Id | RECORD # : i13266275 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120886170 |
| CREATED | CREATED : 2021-05-04 |
| RECORD Id | RECORD # : i13339357 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050211028823 |
| CREATED | CREATED : 2021-09-12 |
| RECORD Id | RECORD # : i13356501 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type | Barcode | Copy number | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no.SM-19-27 | 18/08/2026 | 18/08/2026 | 67-Electronic Resource | |||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no.SM-19-27 | 18/08/2026 | 18/08/2026 | 40-Archives | 30050120886170 | 1 | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no.SM-19-27 | 18/08/2026 | 18/08/2026 | 20-AIT Publication | 30050211028823 | 1 | 50.00 |