AI SearchThe impact of responsible brand leadership on brand evangelism in tourism : (Record no. 58160)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818134407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240808s20249999th u m tt 000 a eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12432076 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-24-07 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Adhikari, Ankit |
| 245 14 - TITLE STATEMENT | |
| Title | The impact of responsible brand leadership on brand evangelism in tourism : |
| Remainder of title | the mediating role of consumer wisdom |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 53 leaves : |
| Other physical details | ill. + |
| Accompanying material | 1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-24-07 |
| 500 ## - GENERAL NOTE | |
| General note | A research submitted in partial fulfillment of the requirements for the degree of Master of Science in Buiness Analytics and Digital Transformation |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 2024 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This thesis examines the relationships between responsible brand leadership (RBL), consumer wisdom (CW), and brand evangelism (BE) within Nepal's tourism sector. It addresses the crucial need for sustainable tourism practices to preserve Nepal's cultural heritage and natural beauty. The study investigates how emotional connections between consumers and brands drive brand evangelism and influence sustainable travel behaviors, highlighting the role of consumer wisdom in making environmentally friendly decisions. Despite growing interest in the interplay between RBL, CW, and BE, a notable gap exists in literature, particularly within the tourism sector. This research fills this gap by examining the mediating role of consumer wisdom in the relationship between responsible brand leadership and brand evangelism. It aims to develop strategies that enhance brand loyalty and advocacy by fostering responsible brand connections and promoting consumer wisdom. Analyzing data from international and domestic tourists, the findings emphasize the importance of responsible leadership in enacting eco-friendly policies and engaging communities. Additionally, the research underscores consumer wisdom's potential to drive sustainable consumption behaviors and support sustainable travel demand. This thesis contributes to understanding how tourism businesses can balance economic growth with sustainable development, ensuring long-term resilience and societal well being. The insights provide valuable guidance for policymakers, tourism operators, and consumers in fostering a more sustainable and responsible tourism industry in Nepal. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| Geographic subdivision | Nepal |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Junaid, Muhammad, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Badir, Yuosre F.M., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ullah, Hayat, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | AIT Scholarship , |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-24-07 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21091">http://203.159.5.9/ait-thesis/detail.php?q=B21091</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12432076 |
| b | mnait |
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| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240814 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 240813 |
| First date, FD (RLIN) | m |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 67-Electronic Resource |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2024-08-08 |
| RECORD Id | RECORD # : i1350812x |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no.SM-24-07 | 18/08/2026 | 18/08/2026 | 67-Electronic Resource |