AI SearchImproving brand platform for Trekkingthai (Record no. 58809)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02556nas a2200337 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818134618.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230810s2022 th uu m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12410809 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Intern Proj. no.SM-20- |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Araya Nitipavachon |
| 245 10 - TITLE STATEMENT | |
| Title | Improving brand platform for Trekkingthai |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 17 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Intern Project; |
| Volume/sequential designation | no. SM-20- |
| 500 ## - GENERAL NOTE | |
| General note | An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Intern Project (M.B.A.) - Asian Institute of Technology, 2020 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 2trekkingTHAI3 a Thai SME established in 1999, which mainly focus on providing online content service under trekkingthai.com. The company was the first trekking website in Thailand. The company rapidly grew for a decade and created many products and services such as trekking tour, trekking community, trekking shop, etc. Since travel was booming in Thailand under Amazing Thailand campaign by Tourism and sports Ministry, trekkingTHAI has faced loss in revenues because of changing in customer behavior from buying tour services to self-traveling. Low cost airline and technology disruptive are also the main factors, which affect to travel market. This intern project conducted the survey on how customers perceive trekkingTHAI services and products in current situation, which may support the company to see clear path of company characters and new trend of travel lifestyle. The finding from the survey and in depth interview with the founder helps to provide recommendation in the internship project, which may help company to gain an insight on brand platform to make itself differentiate from competitors, to gain more customers, to create new products and services in today{u2019}s market. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Geographic subdivision | Thailand |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hiking |
| Geographic subdivision | Thailand |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levermore, Roger, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Badir, Yuosre F. M., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ransom, Lakeesha K., |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Royal Thai Government, |
| Relator term | Scholarship Donor |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology Fellowships, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Intern Project; |
| Volume/sequential designation | no. SM-20- |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B19742">http://203.159.5.9/ait-thesis/detail.php?q=B19742</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12410809 |
| b | mnait |
| c | m |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 250421 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 230810 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | m |
| -- | 0 |
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