AI SearchInfluencing customer preferences to achieve sales objectives (Record no. 60318)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02869nas a2200385 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818143221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091111s2009 th uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12052747 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.IM-09-06 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vu Lam Chi Nhan |
| 245 10 - TITLE STATEMENT | |
| Title | Influencing customer preferences to achieve sales objectives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 53 p. : |
| Other physical details | ill. + |
| Accompanying material | 1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. IM-09-06 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering in Information Management, School of Engineering and Technology |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Eng.) - Asian Institute of Technology, 2009 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Online shopping is one of the most popular applications in the Internet. Current online shopping systems usually employ recommendation technologies to assist customers in choosing the best product based on their preferences. However, most of recommendation systems are neutral. They do not have their own utility and only focus on how to effectively elicit the customer{u2019}s preferences, not how to affect them. Recent results in customer behavior and decision analysis research have shown that the customer{u2019}s preferences are actually constructive and thus can be influenced. This thesis works on how to design a self-interested automatic sales agent that can influence the customer{u2019}s preferences to maximize its utility. A general framework for such a capability was proposed and a prototype was built to evaluate the framework. The evaluation results showed that our sales agent can achieve on average higher utility than that of normal recommendation systems while getting the same customer{u2019}s average utility and satisfaction level. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Teleshopping |
| General subdivision | Customer services |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haddawy, Peter, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Do, Ba Khang, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dailey, Mathew N., |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Belgian Technical Cooperation (BTC), Vietnam, |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. IM-09-06 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B03181 ">http://203.159.5.9/ait-thesis/detail.php?q=B03181 </a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12052747 |
| b | mnait |
| c | u |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240329 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 091111 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120729461 |
| CREATED | CREATED : 2014-03-21 |
| RECORD Id | RECORD # : i12777602 |
| LPATRON | LPATRON : 1032139 |
| LCHKIN | LCHKIN : 2023-10-19 |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 2 |
| -- | TOT CHKOUT : 1 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050160072566 |
| CREATED | CREATED : 2016-04-27 |
| RECORD Id | RECORD # : i12957227 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT Thesis no.IM-09-06 | 30050120729461 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no.IM-09-06 | 30050160072566 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives |