AI SearchInternal communication to support digital transformation (Record no. 62238)
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| 000 -LEADER | |
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| fixed length control field | 03956nas a2200469 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818143737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230810s2022 th uu m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12410068 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Internship Report no.SM-22-03 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pakamon Vongsanit |
| 245 10 - TITLE STATEMENT | |
| Title | Internal communication to support digital transformation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 61 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Internship Report ; |
| Volume/sequential designation | no. SM-22-03 |
| 500 ## - GENERAL NOTE | |
| General note | An Internship Report submitted in partial fulfillment of the requirements for the degree of Master Science in Business Analytics and Digital Transformation |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Internship Report (M. Sc.) - Asian Institute of Technology, 2022 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 2Digital Transformation,3 despite being involved with the change in technology advancement to support the firm, has a core value centered around the people aspect. Many research papers mentioned that digitally transform is also to prepare internal personnel to be ready and capable of changes. This required communication to demonstrate the vision of change, and its strategy. However, a research paper on the communication tactics to employees to be prepared for changes is not widely available yet. For that reason, this research paper aims to explore the tactic of communication to create employee understanding and be engaged in the firm{u2019}s direction to change. One of the key findings from the literature review is two ways communication is more effective to engage with employees. Two ways communication is a new communication method in firms, this project will roll out the pilot project of using internal social media tools to explore and learn how two ways communication platforms such as internal social media, along with other channels, can support the communication of digital transformation. In this paper, the readers will find the practice of communication aspect of 2Digital Transformation,3 which is a crucial aspect of this transformational change yet has rarely been mentioned. This includes a literature review on internal communication, and research interpretation on how internal communication can support digital transformation, using Merck SEA6 as the main case study. In the end, the researcher shall also provide a recommendation to the case study firm, to further optimize their communication plan. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Information technology |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in management |
| General subdivision | Technological innovations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business communication |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levermore, Roger, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hanna, Sam, |
| Relator term | Examination committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Badir, Yuosre F., |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology Scholarships, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Internship Report ; |
| Volume/sequential designation | no. SM-22-03 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B19680">http://203.159.5.9/ait-thesis/detail.php?q=B19680</a> |
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| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 230810 |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| Koha item type | 40-Archives |
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| Koha item type | 67-Electronic Resource |
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| Koha item type | 20-AIT Publication |
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| Barcode | Barcode : 30050211013114 |
| CREATED | CREATED : 2023-10-08 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Internship Report no.SM-22-03 | 30050211013114 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Internship Report no.SM-22-03 | 18/08/2026 | 18/08/2026 | 67-Electronic Resource | |||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Internship Report no.SM-22-03 | 30050121069933 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | 50.00 | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Internship Report no.SM-22-03 | 30050121069925 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | 50.00 |