AI SearchInternational marketing opportunities for high technology products : (Record no. 62873)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03314nas a2200421 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818143903.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090420s1993 us uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b10371333 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.SM-93-01 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fung, Lincy Chuen Nga |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing opportunities for high technology products : |
| Remainder of title | a case study of the marketing of Hong Kong's notebook computers in Thailand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 152, [64] leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Asian Institute of Technology. Thesis ; |
| Volume/sequential designation | no. SM-93-01 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Management of Technology, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.B.A.) - Asian Institute of Technology, 1993 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Today businesses does not only involve buying and selling for the local market, but also for foreign markets. One of the ways to enter the foreign market is through the exporting of goods and services. The process of internationalization created much interest in the area of international marketing. Marketing of high technology products is somewhat different from simple marketing of consumer goods and services. This is mainly due to the dynamic characteristics of high technology that are unpredictable and changes all the time. The short product life cycle creates much uncertainty and risk for the marketer of such products. In order to look into the above mentioned concepts, the case of marketing of Hong Kong's notebook computers in Thailand is being studied. To gain better insights in determining the business and market opportunities, the different envrionmental factors from both sides - Hong Kong and Thailand - and related elements which would affect these opportunities are analyzed through personal interviews with manufacturers in Hong Kong as well as with the existing Thai agents. The appropriate marketing strategies are then formulated as a result. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | High technology |
| General subdivision | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Computer input-output equipment |
| Geographic subdivision | Thailand |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hertzberg, Ellen, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ramanathan, Krishnamurthy, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Supapol, Atiphol Bhanich, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Marden Family (Hong Kong), |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. SM-93-01 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B16364">http://203.159.5.9/ait-thesis/detail.php?q=B16364</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10371333 |
| b | mnait |
| c | u |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240402 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 2 |
| Cataloger's initials, CIN (RLIN) | 951012 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050003078077 |
| CREATED | CREATED : 1995-10-14 |
| RECORD Id | RECORD # : i10463173 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050003078085 |
| CREATED | CREATED : 1995-10-14 |
| RECORD Id | RECORD # : i10463185 |
| LPATRON | LPATRON : 1010392 |
| LCHKIN | LCHKIN : 1999-03-07 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120222251 |
| CREATED | CREATED : 2016-03-31 |
| RECORD Id | RECORD # : i12916201 |
| LPATRON | LPATRON : 0 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Thesis no.SM-93-01 | 30050003078077 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Thesis no.SM-93-01 | 30050003078085 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no.SM-93-01 | 30050120222251 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives |