AI SearchApple brandy marketing and production in Tukuche village, Mustang district, Nepal (Record no. 6371)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03934nas a2200361 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817162814.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241004s20239999th a ms tm 000 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b1243730x |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Internship Report no.AB-23-01 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pradhan, Ashesh Kumar |
| 245 10 - TITLE STATEMENT | |
| Title | Apple brandy marketing and production in Tukuche village, Mustang district, Nepal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 78 leaves : |
| Other physical details | ill. + |
| Accompanying material | 1online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Internship report ; |
| Volume/sequential designation | no. AB-23-01 |
| 500 ## - GENERAL NOTE | |
| General note | An internship report submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management in Agribusiness Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Internship report (M. Am.) - Asian Institute of Technology, 2023 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This internship report provides an overview and a comprehensive guide for the marketing and production activities of Tukuche Distillery Pvt Ltd and its signature apple brandy. In terms of marketing significant work was done with the team to perform a SWOT and market analysis of the company. The purpose was to create a brand presence and ultimately increase sales. The SWOT analysis revealed that Tukuche Distillery had a strong brand recognition and reputation with highly experienced distillers catering to a niche market but lacked severely in digital marketing. The analysis discovered opportunities to expand to new market, experiment with product innovation, collaborations, and capitalize on online sales. A market survey conducted revealed consumer preference for smaller bottles (180 to 380ml) was high as compared to larger bottles (750ml). The survey further revealed insight on competitors and brand{u2019}s market position. Thus, based on the research findings a comprehensive digital marketing plan was designed to launch the brand{u2019}s online presence. A product line extension plan for 180ml bottle was developed to cater to consumer demand and increase sales. Lastly, a proposal for a distillery tour to expand brand awareness and increase cash flow was initiated.In terms of production, the author was involved in the step-to-step process of apple brandy production. The process involved harvesting and sorting of apples, grinding, fermentation, distilling the brandy, and finally, bottling and labelling the finished product. An analysis of the production process identified shortcomings in harvesting/sorting of apples, fermentation, and distillation. Possible solutions included: Firstly, for a guaranteed supply of top-grade apples during harvest, a plan to acquire an orchard was recommended. Secondly, to control heat during distillation, gas burners were suggested. Thirdly, to control temperature in the fermentation chamber installing air conditioners was proposed. Lastly, aging in oak barrels to enhance the overall quality of the brandy was advised. Overall, this internship report was documented to provide valuable insights and recommendations into apple brandy production in the Mustang, Nepal, and the marketing of such premium alcohol to the domestic and international markets. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| Geographic subdivision | Nepal |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Apples |
| Geographic subdivision | Nepal |
| General subdivision | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zulfiqar, Farhad, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Datta, Avishek, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Himanshu, Sushil Kumar, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | AIT Scholarships, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Internship report ; |
| Volume/sequential designation | no. AB-23-01 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21476">http://203.159.5.9/ait-thesis/detail.php?q=B21476</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1243730x |
| b | mnait |
| c | a |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 241018 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 241016 |
| First date, FD (RLIN) | m |
| -- | h |
| -- | a |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 71-e-Theses |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2024-04-10 |
| RECORD Id | RECORD # : i13515536 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT Internship Report no.AB-23-01 | 17/08/2026 | 17/08/2026 | 71-e-Theses |