AI SearchInvestigating how luxury brands{u2019} sustainable initiatives elevate consumer-level brand happiness, brand evangelism, and well-being (Record no. 64530)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03386nas a2200361 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818144248.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240607s20249999th u m tt 000 a eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12427913 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-24-01 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sabbir, Md. Mahiuddin |
| 245 10 - TITLE STATEMENT | |
| Title | Investigating how luxury brands{u2019} sustainable initiatives elevate consumer-level brand happiness, brand evangelism, and well-being |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 78 leaves : |
| Other physical details | ill. + |
| Accompanying material | 1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-24-01 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2024 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Sustainability within the luxury domain has evolved from a theoretical idea to an operational imperative. Yet, little is known about consumer reactions to luxury brands{u2019} sustainable initiatives, especially those that hinge on technology-led sustainability and corporate social responsibility (CSR) actions. Addressing this gap, this study investigates how luxury brands{u2019} sustainable initiatives elevate consumer-level brand happiness (BH), brand evangelism (BE), and well-being. Two pertinent psychological factors, namely technology-as-solution belief (TSB) and consumer wisdom (CW), are considered moderators in this investigation. Based on a sample of 363 respondents, the current research reveals that technology-led sustainability and CSR actions positively enhance consumers{u2019} brand attitudes (BA). BA, in turn, contributes to variations in BH, ultimately leading to BE and perceived well-being among consumers. However, the study found no significant moderating effect of TSB, with CW partially moderating the path between CSR actions and BA. Theoretically, this pioneering study substantiates the promising role of the latest technologies as firm-level sustainable initiatives and introduces BH in the sustainable luxury domain. Drawing on this study{u2019}s findings, luxury firms should strategically promote employed technologies as integral components of their sustainable initiatives. Marketers should also craft a subtle, authentic, and genuine storyline to communicate their CSR initiatives and ensure brands{u2019} credibility and appeal to consumers. Despite these contributions, this study has a few limitations paving the way for future research as presented at the end. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Luxury goods industry |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Junaid, Muhammad, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levermore, Roger, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | White, Steven, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | HM King's Scholarship, Thailand, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-24-01 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B20700">http://203.159.5.9/ait-thesis/detail.php?q=B20700</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12427913 |
| b | mnait |
| c | a |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 250724 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 240610 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | a |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 67-Electronic Resource |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : - |
| CREATED | CREATED : 2024-07-06 |
| RECORD Id | RECORD # : i1350227x |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no.SM-24-01 | 18/08/2026 | 18/08/2026 | 67-Electronic Resource |