AI SearchAn application of social marketing in public health in Vietnam (Record no. 6832)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817162945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060519s2005 th uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11987996 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-05-78 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nguyen Thao Linh |
| 245 13 - TITLE STATEMENT | |
| Title | An application of social marketing in public health in Vietnam |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 56 leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-05-78 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research report (M.Sc.) - Asian Institute of Technology, 2005 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Social benefit is what people care much about in the millennium of advanced technology and globalization. That is the reason why social marketing is created based on the theory and techniques of commercial marketing in order to gain social goals. Healthy life style is what everybody, every country make a lot of efforts to acquire. Application of social marketing in public health aim to create healthy behaviors for people. In recent years, realizing the role of public health, government of many developing countries paid attention at improving and promote a healthy lifestyle. The purpose of this research is to analyze current social marketing in condom use among youth in Vietnam. Then specific recommendations are provided based on the finding of the research in order to have increased the condom use rate among youth. This research deals with the analysis of awareness and attitude of youth in condom use, a sensitive topic. Thus, it is necessary to design and collect information from in-depth interviewing of thirty youth and ten condom providers. Findings of this research are barriers to condom use of Vietnamese youth and opportunities for condom promotion in Vietnam in order to overcome the barriers. A pilot program is proposed and peers education is recommended to achieve the healthy society of Vietnam |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public health |
| General subdivision | Marketing |
| Geographic subdivision | Vietnam |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swierczek, F.W., |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dimmitt, Nicholas J., |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | AIT Fellowship, |
| Relator term | Scholarship donor |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | French Government, |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-05-78 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B09494">http://203.159.5.9/ait-thesis/detail.php?q=B09494</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11987996 |
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| a | 240816 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 060519 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
| -- | 3 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120661995 |
| CREATED | CREATED : 2012-02-11 |
| RECORD Id | RECORD # : i12712644 |
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| Barcode | Barcode : 30050120377055 |
| CREATED | CREATED : 2016-05-27 |
| RECORD Id | RECORD # : i13001681 |
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| Barcode | Barcode : 30050120907406 |
| CREATED | CREATED : 2020-01-28 |
| RECORD Id | RECORD # : i13252835 |
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| Barcode | Barcode : 30050120998926 |
| CREATED | CREATED : 2020-05-25 |
| RECORD Id | RECORD # : i13272445 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-05-78 | 30050120661995 | 17/08/2026 | 3 | 17/08/2026 | 22-AIT Thesis (Replacement) | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-05-78 | 30050120377055 | 17/08/2026 | 1 | 17/08/2026 | 40-Archives | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT RSPR no.SM-05-78 | 30050120907406 | 17/08/2026 | 2 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT RSPR no.SM-05-78 | 30050120998926 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication |