AI SearchLinking R&D and brand consolidation : (Record no. 69865)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030718s2002 th u m rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b1188969x |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-02-74 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Twiseno, Banto |
| 245 10 - TITLE STATEMENT | |
| Title | Linking R&D and brand consolidation : |
| Remainder of title | the case of a foods manufacturing company |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 115 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-02-74 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2002 |
| 500 ## - GENERAL NOTE | |
| General note | A Research Study submitted in partial requirement for the degree of Master in Business Administration, School of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The purpose of the study is to find the link between R&D and brand consolidation using theoretical view and to apply the link in the case of a foods manufacturing company. Within the framework of a company in consumer goods industry, which emphasizing the role ofR&D and marketing in functional level, pursuing differentiation strategy to attain competitive advantage, and developing the core competencies externally through mergers and acquisitions, the study posted the hypotheses that the link is available in a causal-effect relationship. 'Causal' put R&D as drivers for companies choosing external growth through acquisitions, which bring about the brands from acquired company, thus brand consolidation is needed. 'Effect' put the impact of brand consolidation to the R&D with regards to company's decision on brand portfolio, since brand may become leading brands (granted fully support on R&D), migrate brands (R&D assist in ha1monization) and discontinued brands (possibility of R&D being discontinued). Looking at the application in a foods manufacturing company, the competitive context is given namely the awakening of functional foods category, retailers consolidation and trend in mergers and acquisitions. R&D and brand consolidation considered as the key strategic initiatives to answer the challenges. Brand consolidation model is intr·oduced in an effort to realign the brand portfolio in global and country level, while the role of R&D is underlined before, during and after the brand consolidation process. The implication of the link to the key perfo1mance indicators shows that a company could reap the benefit by applying such linkage in their strategy platform. Suggestion posted that a company should look at their existing internal R&D and brand portfolio before deciding to pursue R&D through external growth and doing brand consolidation. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deussen, Arne, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Igel, Barbara, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Himangshu, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kimmel, Allan J., |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Government of Germany, Government of France, |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-02-74 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B07985">http://203.159.5.9/ait-thesis/detail.php?q=B07985</a> |
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| Cataloger's initials, CIN (RLIN) | 030718 |
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| Koha item type | 20-AIT Publication |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-02-74 | 30050120667257 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT RSPR no. SM-02-74 | 30050004487079 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-02-74 | 30050160079819 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | 50.00 | AIT RSPR no. SM-02-74 | 30050120923312 | 18/08/2026 | 3 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-02-74 | 30050120998546 | 18/08/2026 | 4 | 18/08/2026 | 20-AIT Publication |