AI SearchManaging brand equity internationally : (Record no. 72155)
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| fixed length control field | 03407cas|a2200445 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818154127.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 021004s2002 th uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11867383 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.SM-02-04 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chabert, Uriell |
| 245 10 - TITLE STATEMENT | |
| Title | Managing brand equity internationally : |
| Remainder of title | a case study of Carrefour Thailand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 77 leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. SM-02-04 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M. B.A.) - Asian Institute of Technology, 2002 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, School of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | With globalisation and the nsmg influence of retailers as middlemen between manufacturers' brands and customers, concern is growing that managing brand equity is the way to recreate a real bond with consumers. As a response, retailers in Europe are now trying to adopt long-term development projects with clearly defined and exportable selling concepts, raising a new issue: can retailers also adopt branding strategies? In an international environment where successful retailers are world-players, solving this issue is the key to global success. In Asia, the notion of retail trade is still recent, and dominated by foreign groups, such as Big C, Tesco and Carrefour in Thailand. Is the market ready for branding strategies? This thesis envisages the notion of brand equity from three original perspectives: first, brand equity management is analysed from a retail and not just a manufacturer's perspective. Reciprocally, we will try to introduce branding perspectives to retail industry in a environment where the industry is still recent and still often dominated by short-terms financial rewards. In order to achieve this, we will examine the case study of Carrefour in Thailand in order to provide recommendations for the firm to build and manage brand equity successfully. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| Geographic subdivision | Thailand |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tocquer, Gerard A., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bechter, Clemens, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Broustai, Joel Francois, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | PTS, European Union, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. SM-02-04 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B07500">http://203.159.5.9/ait-thesis/detail.php?q=B07500</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11867383 |
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| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 241009 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 021004 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120996128 |
| CREATED | CREATED : 2002-04-10 |
| RECORD Id | RECORD # : i12300287 |
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| Barcode | Barcode : 30050120991400 |
| CREATED | CREATED : 2002-04-10 |
| RECORD Id | RECORD # : i12300305 |
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| Barcode | Barcode : 30050120551857 |
| CREATED | CREATED : 2014-10-04 |
| RECORD Id | RECORD # : i12789070 |
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| Barcode | Barcode : 30050120221683 |
| CREATED | CREATED : 2016-03-31 |
| RECORD Id | RECORD # : i12917394 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT Thesis no.SM-02-04 | 30050120996128 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT Thesis no.SM-02-04 | 30050120991400 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | 50.00 | AIT Thesis no.SM-02-04 | 30050120551857 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no.SM-02-04 | 30050120221683 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives |