AI SearchMarket survey of consumer behavior in personal care products : (Record no. 73312)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818154425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120299s1996 th uzm rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11738820 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-96-30 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Soe Myint |
| 245 10 - TITLE STATEMENT | |
| Title | Market survey of consumer behavior in personal care products : |
| Remainder of title | a case study on P&G products in Myanmar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 134 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-96-30 |
| 500 ## - GENERAL NOTE | |
| General note | A research submitted in partial fulfillment of the requirements for the Degree of Master of Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consumer behavior lies at the very center of business strategy, especially marketing. Better strategic marketing decisions can be made, if we recognize why and how individuals make their consumption decisions. The objective of the study is to explore the basic information pertaining the marketing strategy planning for Myanmar market by estimating the market potential of toilet-soap and shampoo, analyze the consumer behavior and usage pattern, and measure the consumers' attitudes toward the attributes influencing their buying decision. Nineteen different attributes have been used for evaluating the overall consumers' attitudes for the toilet-soap and shampoo industry as a whole and in the case of P&G products, twelve attribute questions are asked to realize the brand market position of the products. Marketing practices of existing companies and role of the chain members are analyzed as a basic info1mation for setting the marketing strategy. The results of the study ·clearly show that the potential market of toilet-soap and shampoo in Myanmar is fairly large enough to conduct the intensive marketing activities by producing locally or importing . Quality and smell of the products, brand image and advertising are the attributes which consumers perceive as most important for their buying decision. They also emphasize in other four attributes namely Easy Availability, Shelflocation in the store, cheaper price and deals of the sales persons. In the case of P&G products , high quality, good smell, good brand image ,attractive packaging are the strengths of these brands where as higher price, poor in distribution system and promotion mix are the major weakness of them. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hygiene |
| Geographic subdivision | Myanmar |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences |
| Geographic subdivision | Myanmar |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Do, Ba Khang, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hertzberg, Ellen, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johri, Lalit M., |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Swiss Development Corporation., |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-96-30 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B14575">http://203.159.5.9/ait-thesis/detail.php?q=B14575</a> |
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| a | .b11738820 |
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| a | 240502 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 990211 |
| First date, FD (RLIN) | m |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120985352 |
| CREATED | CREATED : 1999-11-02 |
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| CREATED | CREATED : 2016-04-22 |
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| CREATED | CREATED : 2020-05-21 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-96-30 | 30050120985352 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-96-30 | 30050160104328 | 18/08/2026 | 18/08/2026 | 40-Archives | ||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-96-30 | 30050120598544 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-96-30 | 30050121065634 | 18/08/2026 | 3 | 18/08/2026 | 20-AIT Publication | 50.00 |