AI SearchMarketing Infosys' softwares to banks in Thailand (Record no. 73384)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03499nam a2200373 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818154436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | th eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11612071 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-96-88 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhatia, Pankaj |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Infosys' softwares to banks in Thailand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 87 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-96-88 |
| 500 ## - GENERAL NOTE | |
| General note | A research submitted in the partial fulfillment of the requirements for the degree of Master of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1996 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Most Indian software exporters operate primarily in the US. Although, US continues to be the most attractive market, Indian software companies are now facing rough whether in this World's largest IT market. At the same time, various other markets are emerging in the fast growing economies of South-East Asia. Thailand, is one such market. Infosys Technologies Ltd. is one of the largest software exporters from India. Its mission is to be a leading supplier of Software products and services in the global marketplace. Having established itself in the US and Europe, the company is now interested in entering Thailand. For this research study, two of their products; BANCS 2000 (for corporate and retail banks) and In 2000{u2122} (to solve the next millennium bug) were chosen and market research was done to analyze if these products can be marketed in the banks operating in Thailand. Five banks were chosen, out of which three were Thai and two were French. Opinions of a few consultants and government officials were also taken. The findings show that although many of the modules of the ITLs products can be marketed here, problem would be that of perceptions about Indian softwares. Thai banks are conservative and would not try a new company unless the company can cite good references. Most Managers interviewed in the Thai Banks were not aware of the reputation of the Indian companies in software industry. Those who were aware strongly believe that Indian companies can be reliable sub-contractors, but have a poor brand image. Infosys is recommended to go in for a Joint Venture with an established local/ Multinational company and to market Professional (Software) Services and consultancy first. In order to enter the packaged software market, the company should focus on changing perceptions about Indian softwares. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Banks and banking |
| General subdivision | Thailand |
| -- | Computer programs |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Speece, Mark W., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandey, J.M., |
| Relator term | Examination committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tang, John C.S., |
| Relator term | Examination Committee |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-96-88 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B14472">http://203.159.5.9/ait-thesis/detail.php?q=B14472</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11612071 |
| b | mnait |
| c | y |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240401 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 970724 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | y |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120599260 |
| CREATED | CREATED : 2012-11-15 |
| RECORD Id | RECORD # : i1271723x |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120227250 |
| CREATED | CREATED : 2016-04-27 |
| RECORD Id | RECORD # : i12955991 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-96-88 | 30050120599260 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-96-88 | 30050120227250 | 18/08/2026 | 18/08/2026 | 40-Archives |