AI SearchMarketing of pesticide-free vegetables in Bangkok (Record no. 73440)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03263cas a2200409 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818154443.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111005s1991 th uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b10424283 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.AE-91-62 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nelson, Jane |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing of pesticide-free vegetables in Bangkok |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 73 p. + |
| Accompanying material | 1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. AE-91-62 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - Asian Institute of Technology, 1991 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study investigates, analyses and describes the existence of penetrated and potential markets for pesticide-free vegetables in Bangkok using the Market Systems Research approach. Key informant interviews were used to collect information on the current marketing system for pesticide-free vegetables from producers, wholesalers, retailers and Department of Agriculture officials. A structured consumer survey of vegetable consumers in Bangkok was used to collect personal and household data, information on vegetable and pesticide-free vegetable buying behavior and consumer concerns with pesticide use on vegetables. The results indicate a high degree of awareness and a negative perception of pesticides among vegetable consumers in Bangkok. The penetrated market for pesticide-free vegetables can be categorized as well-educated, young and middle-aged women from middle and upper-income groups. They are willing to compromise on the quality and type of vegetables they purchase, to travel to locations other than where they usually purchase vegetables, and to pay a premium over the price of other available vegetables, in order to purchase pesticide-free vegetables. The potential market can be categorized in the same way as the penetrated market but includes more younger and fewer well-educated consumers. The results also indicate relatively little concern by consumers about the presence of pesticide residues on vegetables labeled as pesticide-free. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Vegetables |
| Geographic subdivision | Thailand |
| -- | Bangkok |
| General subdivision | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gartner, J.A., |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Suthad Setboonsarng, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swierczek, F.W., |
| Relator term | Examination Committee |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. AE-91-62 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detailphp?q=B17318">http://203.159.5.9/ait-thesis/detailphp?q=B17318</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10424283 |
| b | mnait |
| c | s |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240329 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 2 |
| Cataloger's initials, CIN (RLIN) | 951012 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | s |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120989909 |
| CREATED | CREATED : 1995-10-15 |
| RECORD Id | RECORD # : i10529998 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
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| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120580906 |
| CREATED | CREATED : 2014-10-02 |
| RECORD Id | RECORD # : i12760183 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120362800 |
| CREATED | CREATED : 2016-05-27 |
| RECORD Id | RECORD # : i13001188 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Thesis no.AE-91-62 | 30050120989909 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Thesis no.AE-91-62 | 30050120580906 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | 50.00 | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no.AE-91-62 | 30050120362800 | 18/08/2026 | 18/08/2026 | 40-Archives |