AI SearchMarketing strategies for a local consulting firm for foreign investors in Vietnam : (Record no. 73475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03227nas|a2200433 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818154448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101295s1995 th uu m rtt 00| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b10424465 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-95-61 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bui Dieu Thu |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategies for a local consulting firm for foreign investors in Vietnam : |
| Remainder of title | empirical lessons |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 98 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-95-61 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1995 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The most decisive phase of reform in the Vietnamese economy was initiated in 1989. Foreign investment is being actively encouraged. Number of foreign investors coming to the country increases quickly. As a result, many Vietnamese Firms Consulting Foreign Investors (VFCFI) have established to meet high consulting demand. However, the marketing activities in those newly-established VFCFis are extremely poor. This research aims to point out an approach to effective marketing strategies for a VFCFI. Consequently, Strengths Weaknesses Opportunities and Threats (SWOT) analysis have conducted in the selected VFCFis in order to design the marketing strategy. Designing marketing strategy focuses on market segmentation, marketing mix, competitive strategy, strategic client-consultant partnership and organizational strategy. Empirical lessons in designing and implementing marketing strategies in two foreign consulting firms are also discussed in the research. Finally, the recommendations in both macro and micro environment of the consulting industry in Vietnam have being made which enable the VFCFis, especially the selected consulting firms to operate their business effectively. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consulting firms |
| General subdivision | Vietnam |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investments, Foreign |
| General subdivision | Vietnam |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hertzberg, Ellen, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johri, Lalit M., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bumbacher, Urs, |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Swiss Government, |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-95-61 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B15889">http://203.159.5.9/ait-thesis/detail.php?q=B15889</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10424465 |
| b | mnait |
| c | y |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240329 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 1 |
| Cataloger's initials, CIN (RLIN) | 951210 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | y |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120925002 |
| CREATED | CREATED : 1995-10-12 |
| RECORD Id | RECORD # : i11703714 |
| LPATRON | LPATRON : 1018264 |
| LCHKIN | LCHKIN : 2007-04-24 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120598254 |
| CREATED | CREATED : 2012-11-14 |
| RECORD Id | RECORD # : i1271558x |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050160103874 |
| CREATED | CREATED : 2016-04-22 |
| RECORD Id | RECORD # : i12950142 |
| LPATRON | LPATRON : 0 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-95-61 | 30050120925002 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-95-61 | 30050120598254 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-95-61 | 30050160103874 | 18/08/2026 | 18/08/2026 | 40-Archives |