AI SearchA marketing strategy for LPG in Cambodia : (Record no. 73489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03080nam a2200445 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818154451.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 011098s1998 th r 000|0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11724110 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no. SM-98-6 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hor Rachna |
| 245 12 - TITLE STATEMENT | |
| Title | A marketing strategy for LPG in Cambodia : |
| Remainder of title | a case study of Total Company |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 112 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-98-6 |
| 500 ## - GENERAL NOTE | |
| General note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 1998 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | As the countly moves from a highly controlled economy to an economy characterized by more aggressive competition, pervasive uncertainty, and unlimited opportunity, many companies entered Cambodia and compete fiercely to achieve high share in LPG market one of the most profitable segments in the Cambodian Market This study deals with the development of marketing strategies for TOT AL company regarding their LPG business in Cambodia. Thus, it is necessary to analyze external factors including production and consumption,. competition to identify opportunities and threat in environment in which the company operates. Moreover, the analysis and assessment of business of TOT AL need to discuss to find out its strengths and wealmess, the marketing strategies also are recommended to achieve the marketing objective of the company. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Liquefied petroleum gas |
| Geographic subdivision | Cambodia |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Liquefied petroleum gas |
| General subdivision | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Speece, Mark W., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bechter, Clemens, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dang, Giap Van, |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | French Governement, |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-98-6 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B12906">http://203.159.5.9/ait-thesis/detail.php?q=B12906</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11724110 |
| b | mnait |
| c | y |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240405 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 980914 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | y |
| -- | 2 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120619043 |
| CREATED | CREATED : 1998-09-14 |
| RECORD Id | RECORD # : i1209397x |
| LPATRON | LPATRON : 1020476 |
| LCHKIN | LCHKIN : 2009-03-19 |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 10 |
| -- | TOT RENEW : 4 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120619035 |
| CREATED | CREATED : 1998-09-14 |
| RECORD Id | RECORD # : i12093981 |
| LPATRON | LPATRON : 1019418 |
| LCHKIN | LCHKIN : 2007-01-11 |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 11 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050160102918 |
| CREATED | CREATED : 2016-04-28 |
| RECORD Id | RECORD # : i12959856 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120991483 |
| CREATED | CREATED : 2020-04-15 |
| RECORD Id | RECORD # : i13269379 |
| LPATRON | LPATRON : 0 |
| LCHKIN | LCHKIN : - |
| RENEWALS | # RENEWALS : 0 |
| -- | # OVERDUE : 0 |
| -- | IUSE3 : 0 |
| -- | TOT CHKOUT : 0 |
| -- | TOT RENEW : 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-98-6 | 30050120619043 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT RSPR no. SM-98-6 | 30050120619035 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-98-6 | 30050160102918 | 18/08/2026 | 18/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT RSPR no. SM-98-6 | 30050120991483 | 18/08/2026 | 3 | 18/08/2026 | 20-AIT Publication |