AI SearchMarketing warfare / (Record no. 73507)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00623nam a2200241 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818154454.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110530s2006 us ab r 001|0 eng | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071460829 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12089357 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | R544 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing warfare / |
| Statement of responsibility, etc. | ... and Jack Trout |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 20th anniversary ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 216 p. : |
| Other physical details | ill., map |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competition |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12089357 |
| b | mngc |
| c | - |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 200212 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 110530 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | - |
| -- | 0 |
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