AI SearchA model for on-demand services{u2019} niche markets: (Record no. 77406)
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| fixed length control field | 03658nam a2200373 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818155454.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12368131 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.IM-20-02 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pradhan, Bonny |
| 245 12 - TITLE STATEMENT | |
| Title | A model for on-demand services{u2019} niche markets: |
| Remainder of title | an application of a ride hailing service for women |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathumthani : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | 1 online resource |
| 500 ## - GENERAL NOTE | |
| General note | A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Engineering in Information Management, School of Engineering and Technology |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M. Eng.) - Asian Institute of Technology,2020 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | On-Demand Services (ODS) connects service providers to consumers on a platform facili tating the immediate supply of goods or services at the request of the consumers. The tech nology has disrupted traditional industries of transportation, accommodation, health, supply chain and delivery services by providing the right service at the right time. The objective of the study was to develop a conceptual model for on-demand services{u2019} niche market imple mentation. Previous studies have introduced the models for ODS and niche markets. This study has integrated the components of these models and included the strategies and success variables for ODS niche markets to develop a general ODS niche market model. Expert in terviews were conducted with academicians and platform owners from different industries like food delivery, transportation and travel and hospitality to validate the model and priori tise the strategies and success variables. Another objective of the study was to illustrate the general model through a ride hailing application for women. A specific model was proposed and validated by experts followed by a questionnaire survey. The survey result was used to prioritise the strategies and success variables in the specific model. Safety and security proved to be the most important to maintain perceived trust on the service. The features of a prototype application were designed based on the finalised specific model. The applica tion was developed using a prototyping tool and shared with users to collect feedback on whether it was in line with the success variables listed in the model. The general and specific model and the prototype application can be used as a reference by academic and business community for implementing other niche market solutions for other ODS applications. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vatcharaporn Esichaikul, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dailey, Mathew N., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hossain, Julaikha B., |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Development Bank-Japan Scholarship Program(ADB-JSP), |
| Relator term | Scholarship donor |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B11664">http://203.159.5.9/ait-thesis/detail.php?q=B11664</a> |
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| a | 250428 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 200108 |
| First date, FD (RLIN) | m |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120899785 |
| CREATED | CREATED : 2025-05-03 |
| RECORD Id | RECORD # : i13535973 |
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| Barcode | Barcode : 30050120426035 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Cost, normal purchase price |
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| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no.IM-20-02 | 30050120899785 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives | |||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Thesis no.IM-20-02 | 30050120426035 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | 50.00 | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | AIT Thesis no.IM-20-02 | 30050120426027 | 18/08/2026 | 2 | 18/08/2026 | 20-AIT Publication | 50.00 |