A comparative study of passengers' willingness to pay between Grabcar and traditional taxi services (Record no. 809)

MARC details
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System control number .b12461246
099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number AIT Thesis no.TE-23-07
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Noppakorn Boonsai
245 10 - TITLE STATEMENT
Title A comparative study of passengers' willingness to pay between Grabcar and traditional taxi services
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pathum Thani, Thailand :
Name of publisher, distributor, etc. Asian Institute of Technology,
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent 88 leaves :
Other physical details ill.+
Accompanying material 1 online resource
490 1# - SERIES STATEMENT
Series statement Thesis;
Volume/sequential designation no. TE-23-07
500 ## - GENERAL NOTE
General note A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering in Transportation Engineering
502 ## - DISSERTATION NOTE
Dissertation note Thesis (M.Eng.) - Asian Institute of Technology, 2024
520 ## - SUMMARY, ETC.
Summary, etc. Traditional taxis continue to be a popular mode of transportation in Bangkok, despite ongoing complaints about their service. As dissatisfaction drives some passengers to seek alternatives, GrabCar has grown as a popular choice. The purpose of this study is to assess passengers' WTP for improved satisfaction when changing from traditional taxis to GrabCar services, to compare satisfaction levels between the two modes, and to investigate the relationship between respondent characteristics and WTP. Using the CV method, T-tests, and multiple linear regression models. To achieve these goals, data were collected from people aged 18 and over in the Bangkok area and analyzed using the statistical program SPSS. The findings revealed that when only respondents with GrabCar experience were considered, the mean WTP was 52.49 Baht per trip (95% CI 50.32 to 54.67). In comparison, when all respondents were considered, including those who had used GrabCar and those who had never used it, the mean WTP was slightly lower, at 52.09 Baht per trip (95% CI 49.98 to 54.20). Furthermore, when comparing satisfaction levels, respondents who have used GrabCar report significant differences in satisfaction levels between traditional taxi services and GrabCar, particularly in terms of behavior. Furthermore, respondents who have used GrabCar tend to be more satisfied than the expectations of those who have not. Additionally, for the relationship analysis, female respondents have a higher willingness to pay than males, and those who live further away from main roads are more willing to pay than those who live closer. Students are more willing to pay than respondents working in government, state, or private companies. Respondents who have had issues with traditional taxi services are more likely to pay for GrabCar rides. Furthermore, respondents who typically take shorter trips with GrabCar and are used to paying higher fares show a higher willingness to pay. Furthermore, respondents with prior experience using GrabCar services tend to be more willing to pay than those without. These findings can use to help policymakers and industry stakeholders make educated decisions about regulations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Taxicabs industry
Geographic subdivision Thailand
-- Bangkok
General subdivision Fares
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
Geographic subdivision Thailand
-- Bangkok
General subdivision Attitudes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Contingent valuation
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Kunnawee Kanitpong,
Relator term Chairperson
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Santoso, Djoen San,
Relator term Examination Committee
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Ampol Karoonsoontawong,
Relator term Examination Committee
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Royal Thai Government Fellowship,
Relator term Scholarship Donor
810 2# - SERIES ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Asian Institute of Technology.
Title of a work Thesis;
Volume/sequential designation no. TE-23-07
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Full-Text
Uniform Resource Identifier <a href="http://203.159.5.9/ait-thesis/detail.php?q=B22512">http://203.159.5.9/ait-thesis/detail.php?q=B22512</a>
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 250717
First date, FD (RLIN) m
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Koha item type 67-Electronic Resource
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Koha item type 40-Archives
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Koha item type 20-AIT Publication
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Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type Barcode Cost, normal purchase price
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 17/08/2026   AIT Thesis no.TE-23-07 17/08/2026 1 17/08/2026 67-Electronic Resource    
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 17/08/2026   AIT Thesis no.TE-23-07 17/08/2026 1 17/08/2026 40-Archives 30050120422075  
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 17/08/2026   AIT Thesis no.TE-23-07 17/08/2026 1 17/08/2026 20-AIT Publication 30050120324792 50.00
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 17/08/2026   AIT Thesis no.TE-23-07 17/08/2026 2 17/08/2026 20-AIT Publication 30050120318984 50.00
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