AI SearchAssessing consumer perceptions of packaging on fast-moving-consumer-goods brands in Kathmandu, Nepal (Record no. 8763)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12374179 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-21-10 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Thapa, Achal Shamsher |
| 245 10 - TITLE STATEMENT | |
| Title | Assessing consumer perceptions of packaging on fast-moving-consumer-goods brands in Kathmandu, Nepal |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 67 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-21-10 |
| 500 ## - GENERAL NOTE | |
| General note | A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M. BA.) - Asian Institute of Technology, 2021 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Packaging is a coordinated system for producing goods for warehousing, logistics, transportation, sale, and end use. Packaging protects, preserves, transports, informs, and sells. Package draws consumers' attention to a specific brand, improves its image, and influences consumer perceptions of the product. This study is a survey-based research project which focuses on packaging changes, which have become a critical issue in every organization and its products. In context to Nepal, packaging change was a rare practice but with increasing globalisation, organisations have started adopting various policies regarding packaging change. The research seeks to identify the connection between the packaging and the brand image. As a result, there is only little research that has been conducted on this topic to date. In some ways, this research is exploratory in nature because the goal is to discover how both verbal and visual packaging elements influence the product's brand image. This study included 255 respondents, with responses collected online. Statistical tools are used to analyse the data, and various hypotheses are tested to determine their significance. Descriptive and inferential analysis are used to analyse data. From the analysis, it was inferred that attributes such as product information, manufacturers information, price, colors and visuals and material used has a positive effect on consumer perception towards brand image where shape and size of packaging dose not. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer goods |
| General subdivision | Packaging |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Packaging |
| Geographic subdivision | Nepal |
| -- | Kathmandu |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Packaging |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ransom, Lakeesha K., |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vimolwan Yukongdi, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zimmermann, Willi, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology Fellowship, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-21-10 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B15055">http://203.159.5.9/ait-thesis/detail.php?q=B15055</a> |
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| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
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| Cataloger's initials, CIN (RLIN) | 211015 |
| First date, FD (RLIN) | m |
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| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| Koha item type | 67-Electronic Resource |
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| Barcode | Barcode : - |
| CREATED | CREATED : 2021-10-21 |
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| CREATED | CREATED : 2023-04-20 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type | Cost, normal purchase price | Barcode | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-21-10 | 17/08/2026 | 17/08/2026 | 67-Electronic Resource | |||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT RSPR no.SM-21-10 | 17/08/2026 | 17/08/2026 | 20-AIT Publication | 50.00 | 30050121073208 | 1 | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | AIT RSPR no.SM-21-10 | 17/08/2026 | 17/08/2026 | 20-AIT Publication | 50.00 | 30050121073190 | 2 | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-21-10 | 17/08/2026 | 17/08/2026 | 40-Archives | 30050211012751 | 1 |