AI SearchAn assessment of the factors affecting the decision of tourists to buy food souvenirs : (Record no. 9433)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
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| fixed length control field | 190816s20179999th au martm 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12325582 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.AB-17-08 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Panus Danpitakkul |
| 245 13 - TITLE STATEMENT | |
| Title | An assessment of the factors affecting the decision of tourists to buy food souvenirs : |
| Remainder of title | a case study of Sai Yok Noi Waterfall, Kanchanaburi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 67 leaves : |
| Other physical details | ill. |
| Accompanying material | +1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. AB-17-08 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M. Am.) - Asian Institute of Technology, 2017 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Food souvenir is a valuable part of trip experience for a tourist. However, there is no available information about this products and behavior of tourists within this area of Sai Yok Noi Waterfall. This research was carried out in this area to fulfil this gap. After field survey, interview and data collection, 150 Thai tourists and 50 foreign tourists were interviewed. Most Thai of the tourists came from location near this destination, and most foreign tourists came from European countries. The statistical analysis revealed that the buying-behavior was different between Thai and foreign tourists. Moreover, the marketing mix factors affecting buying-behavior showed significantly difference within nationality and income categories, but not age group. The result of satisfaction opinion also suggested that food cleanliness and hygiene, product feature, reasonable price with suitable quality and eco-friendly nature were the main factors that to be considered for developing the future development and marketing plan of this destination. Moreover, Thai tourists were a main buyer in this destination over time; therefore, study of the behavioral use of internet, online platform, and social media is required for assessing the appropriate marketing communication channel in future. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| Geographic subdivision | Thailand |
| -- | Kanchanaburi |
| General subdivision | Decision making |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Souvenirs (Keepsakes) |
| Geographic subdivision | Thailand |
| -- | Kanchanaburi |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behavior |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Datta, Avishek, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kuwornu, John K. M., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Anal, Anil Kumar, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | (Thailand) HM Queen, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. AB-17-08 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B21641">http://203.159.5.9/ait-thesis/detail.php?q=B21641</a> |
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| Cataloger's initials, CIN (RLIN) | 190816 |
| First date, FD (RLIN) | m |
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| Koha item type | 71-e-Theses |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT Thesis no.AB-17-08 | 30050120956031 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 50.00 | AIT Thesis no.AB-17-08 | 30050120956007 | 17/08/2026 | 2 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT Thesis no.AB-17-08 | 17/08/2026 | 1 | 17/08/2026 | 61-CD-ROM | ||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT Thesis no.AB-17-08 | 17/08/2026 | 1 | 17/08/2026 | 71-e-Theses |