AI SearchAssessment the long-term viability of supermarkets : (Record no. 9581)
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| 000 -LEADER | |
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| fixed length control field | 03552nam a2200445 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260817163734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11678471 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT RSPR no.SM-97-78 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Luc Thi Thu Huong |
| 245 10 - TITLE STATEMENT | |
| Title | Assessment the long-term viability of supermarkets : |
| Remainder of title | a customer survey in Hanoi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 124 p.: |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Research studies project report ; |
| Volume/sequential designation | no. SM-97-78 |
| 500 ## - GENERAL NOTE | |
| General note | A research proposal submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1997 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The objective of the study is to investigate the customer shopping behavior at supermarkets in Hanoi city, then to find out the gaps between what is currently available and what shoppers want and are expecting. A personal interview survey was conducted around the stores in the city. The pattern found is that the target customers are quite sophisticated, they are value-oriented, they are young working people with above-average income. The top three important store choice criteria are merchandise quality, price level and product variety. The CtJstomers quite satisfy with product quality in supermarkets, but the stores fail to fulfill what shoppers consider the second and the third important. There is a big difference in behavior between the two groups: non-users and heavy-users. The latter hold much more favorable assessment on the stores and they seemed to prefer convenience, better atmosphere and services against higher prices. The market is potential with the growing affluence among urban population, but there is also a strong need for the supermarkets to adjust and upgrade themselves to get higher patronage among their customers. Some measurements suggested for improvement are expansions of product varieties and services, awareness promotion focus, increase in store size and modernization of facilities. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Grocery shopping |
| General subdivision | Vietnam |
| -- | Hanoi |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Supermarkets |
| General subdivision | Vietnam |
| -- | Hanoi |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Speece, Mark W., |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Do, Ba Khang, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bechter, Clemens, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Swiss Government, |
| Relator term | Scholarship donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Research studies project report ; |
| Volume/sequential designation | no. SM-97-78 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B13704">http://203.159.5.9/ait-thesis/detail.php?q=B13704</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11678471 |
| b | mnait |
| c | y |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240402 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 971015 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | y |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120620165 |
| CREATED | CREATED : 1997-10-15 |
| RECORD Id | RECORD # : i12026104 |
| LPATRON | LPATRON : 1016942 |
| LCHKIN | LCHKIN : 2005-07-14 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120620157 |
| CREATED | CREATED : 1997-10-15 |
| RECORD Id | RECORD # : i12026116 |
| LPATRON | LPATRON : 1013239 |
| LCHKIN | LCHKIN : 2000-11-21 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050160103155 |
| CREATED | CREATED : 2016-04-27 |
| RECORD Id | RECORD # : i1295746x |
| LPATRON | LPATRON : 0 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120912166 |
| CREATED | CREATED : 2020-01-27 |
| RECORD Id | RECORD # : i13251387 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 10.00 | AIT RSPR no.SM-97-78 | 30050120620165 | 17/08/2026 | 1 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 17/08/2026 | 10.00 | AIT RSPR no.SM-97-78 | 30050120620157 | 17/08/2026 | 2 | 17/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-97-78 | 30050160103155 | 17/08/2026 | 17/08/2026 | 40-Archives | ||||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 17/08/2026 | AIT RSPR no.SM-97-78 | 30050120912166 | 17/08/2026 | 3 | 17/08/2026 | 20-AIT Publication |