AI SearchPublic relations : (Record no. 96074)
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| fixed length control field | 04334cas|a2200421 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818175120.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 021004s2002 th uu|m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11867358 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Thesis no.SM-02-01 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lebrec, Jean-Clair |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations : |
| Remainder of title | corruptible communications? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 68 leaves |
| 490 1# - SERIES STATEMENT | |
| Series statement | Thesis ; |
| Volume/sequential designation | no. SM-02-01 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.B.A.) - Asian Institute of Technology, 2002 |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Public Relations plays an important role in conununications today. It is getting a message. tlU'ough different press channels, directly to the public in a way that is deemed more subtle than publicity that is paid for. To do this, Public Relations must be in constant contact with the media in order to develop a stable working relationship that could lead them to have, in some cases, an influential hold on journalists, editors and other decision makers in the field. This study tries to better understand the role Public Relations plays in today's business environment and to analyze up to what extend this communications method can be protected from deviant practices. To do this, we will try to define the tools, the strategies and the areas of influence that currently exist in the profession. Then, by comparing Public Relations and advertising, we will see that their relationships with the powerful media are very different mainly due to the fact that for one, there is a financial aspect involved, while for the other, no monetary compensation should be expected. While advertisers pay to get their messages published or broadcast, Public Relations are not supposed to have financial relations with the media. Moreover, the fact that the ties between Public Relations and media are rarely publicized makes it very difficult to control. Thus, in an enviromnent overwhelmed by high interests, "king-money" could easily become a source of corruption and a motivation for deviant behavior. What barriers exist today to prevent such destructive attitudes in the industry? On the side of Public Relations, some measures do exist, but unfortunately, they are not tangible enough to be considered sufficient. It is necessary to have equivalent measures on the side of the media. An overview of the constraints faced by local journalists and a glimpse into their relationship with Public Relations will help understand the need for one to work harmoniously with the other. The existing bargaining power that one has over the other, along with their mutual need to create an equilibrium, can constructively be used to protect their relationship from turning morally unacceptable. Because a failure to maintain this balance could really damage both activities, we will try to find ways to strengthen the relationship, and put forward suggestions to ensure that the relationship between the two professions remains healthy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Broustai, Joel Francois, |
| Relator term | Chairperson |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sununta Siengthai, |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bechter, Clemens, |
| Relator term | Examination Committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | European Union, PTS (Postgraduate Technological Studies) Program, |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Thesis ; |
| Volume/sequential designation | no. SM-02-01 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B07497">http://203.159.5.9/ait-thesis/detail.php?q=B07497</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11867358 |
| b | mnait |
| c | u |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 240402 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 021004 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | u |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnait |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| l | mnarc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 20-AIT Publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 22-AIT Thesis (Replacement) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 40-Archives |
| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120907984 |
| CREATED | CREATED : 2002-04-10 |
| RECORD Id | RECORD # : i12300196 |
| LPATRON | LPATRON : 0 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120551758 |
| CREATED | CREATED : 2014-10-04 |
| RECORD Id | RECORD # : i12789100 |
| LPATRON | LPATRON : 0 |
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| 909 ## - LOCAL ITEMS USED | |
| Barcode | Barcode : 30050120221659 |
| CREATED | CREATED : 2016-03-31 |
| RECORD Id | RECORD # : i12917424 |
| LPATRON | LPATRON : 0 |
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| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT Thesis no.SM-02-01 | 30050120907984 | 18/08/2026 | 1 | 18/08/2026 | 20-AIT Publication | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | AIT Publications | 18/08/2026 | 50.00 | AIT Thesis no.SM-02-01 | 30050120551758 | 18/08/2026 | 3 | 18/08/2026 | 22-AIT Thesis (Replacement) | ||||
| Available for Loans | Asian Institute of Technology Library | Asian Institute of Technology Library | Archives | 18/08/2026 | AIT Thesis no.SM-02-01 | 30050120221659 | 18/08/2026 | 1 | 18/08/2026 | 40-Archives |