AI SearchPunica boardgame market research (Record no. 96280)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02142nas a2200313 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260818175152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230810s2022 th uu m rtt 0| a1eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b12410883 |
| 099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | AIT Intern Proj. no.SM-20- |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wongsakarn Inthapibool |
| 245 10 - TITLE STATEMENT | |
| Title | Punica boardgame market research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pathum Thani, Thailand : |
| Name of publisher, distributor, etc. | Asian Institute of Technology, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 10 leaves : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Intern Project; |
| Volume/sequential designation | no. SM-20- |
| 500 ## - GENERAL NOTE | |
| General note | An Intern Project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Business Administration |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Intern Project (M.B.A.) - Asian Institute of Technology, 2020 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Punica publish has been in comic business for more than a decade. As Punica is owning various quality contents, the CEO wants to diversify the product. With CEO passion to boardgame, Punica is aiming to make boardgames from its own content. At the time, boardgame market has been growing rapidly which is a good sign. This intern project aims to gain customer insight from boardgame consumer in Thailand in different target group. The main data collection is qualitative interview with target group supported by outsourced data from existing boardgame developer in the market. The result shows some useful insight that could answer some questions such as 2Which group of customers are price sensitive3 and 2What boardgame features should be avoid for certain customer group3. At the end, the author provides a couple of advices to generate revenue in the future. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Board games |
| General subdivision | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levermore, Roger, |
| Relator term | Chairperson |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Badir, Yuosre F. M., |
| Relator term | Examination Committee |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ransom, Lakeesha K., |
| Relator term | Examination committee |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | His Majesty the King{u2019}s scholarship (Thailand), |
| Relator term | Scholarship Donor |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Asian Institute of Technology. |
| Title of a work | Intern Project; |
| Volume/sequential designation | no. SM-20- |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full-Text |
| Uniform Resource Identifier | <a href="http://203.159.5.9/ait-thesis/detail.php?q=B19755">http://203.159.5.9/ait-thesis/detail.php?q=B19755</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12410883 |
| b | mnait |
| c | m |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 250421 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 230810 |
| First date, FD (RLIN) | m |
| -- | a |
| -- | m |
| -- | 0 |
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