The attractiveness of the Thai tourist industry (Record no. 9878)

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005 - DATE AND TIME OF LATEST TRANSACTION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240698 th eng
035 ## - SYSTEM CONTROL NUMBER
System control number .b10678244
099 #9 - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number AIT Thesis no. IE-88-31
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Narisara Rochananond
245 14 - TITLE STATEMENT
Title The attractiveness of the Thai tourist industry
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bangkok :
Name of publisher, distributor, etc. Asian Institute of Technology,
Date of publication, distribution, etc. 1988
300 ## - PHYSICAL DESCRIPTION
Extent 108, [29] p.
490 1# - SERIES STATEMENT
Series statement Thesis ;
Volume/sequential designation no. IE-88-31
500 ## - GENERAL NOTE
General note A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science, School of Engineering and Technology
502 ## - DISSERTATION NOTE
Dissertation note Thesis (M.Sc.) - Asian Institute of Technology, 1988
520 ## - SUMMARY, ETC.
Summary, etc. Tourism is a large and growing industry. In recent years, earnings from tourists have become the single largest source of foreign exchange for THAILAND. This research is an attempt to assess the attractiveness of THAILAND as a tourist destination compared to other selected countries. Thirty two countries, where tourism is an important sector, are considered. Eight major attributes were identified to be important factors affecting tourism. Results indicate that for all groups, the most important factor affecting tourist attractiveness is 'Natural Beauty & Climate'. 'Accessibility of the Country' is found to be relatively not a very important for all three groups of respondents in the choice of tourist destination. THAILAND was ranked either first or second by respondents in the three groups. THAILAND does possess very good rankings of important attributes that tourist look for and this certainly explained why THAILAND is consistently ranked at the top. Countries were also grouped into c lusters by using KMEANS clustering method in order to assess competitiveness. Based on the results of the cluster analysis, THAILAND cannot be clustered with any of the countries. THAILAND appears to be 'unique ' in terms of attractiveness: this means that it is difficult in this study , to make any conclusions regarding competition for policy planner in the tourism industry. From both the ranking results as well as those obtained from cluster analysis, the U.S. is found to be very closely ranked as well as very competitive compared to THAILAND. Policy makers in THAILAND should therefore pay close attention to some of the attributes that are favored by all respondents and in which the U.S. is much better ranked.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourist trade
General subdivision Thailand
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tang, John C.S.,
Relator term Chairperson
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Oudheusden, Dirk L. van,
Relator term Examination Committee
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Huynh, Ngoc Phien,
Relator term Examination Committee
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Government of Belgium,
Relator term Scholarship Donor
810 2# - SERIES ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Asian Institute of Technology.
Title of a work Thesis ;
Volume/sequential designation no. IE-88-31
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Full-Text
Uniform Resource Identifier <a href="http://203.159.5.9/ait-thesis/detail.php?q=B18755">http://203.159.5.9/ait-thesis/detail.php?q=B18755</a>
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 951012
First date, FD (RLIN) m
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
l mnait
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
l mnait
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
l mnarc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type 20-AIT Publication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type 40-Archives
909 ## - LOCAL ITEMS USED
Barcode Barcode : 30050120821813
CREATED CREATED : 1995-10-16
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CREATED CREATED : 1995-10-16
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CREATED CREATED : 2016-04-19
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Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 17/08/2026   AIT Thesis no. IE-88-31 30050120821813 17/08/2026 1 17/08/2026 20-AIT Publication
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library AIT Publications 17/08/2026   AIT Thesis no. IE-88-31 30050003072609 17/08/2026 2 17/08/2026 20-AIT Publication
      Available for Loans Asian Institute of Technology Library Asian Institute of Technology Library Archives 17/08/2026   AIT Thesis no. IE-88-31 30050160010103 17/08/2026   17/08/2026 40-Archives
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