02713nas|a2200241 i 450000500170000000800410001703500150005810000210007324500400009426000520013430000140018649000520020050001500025250200830040252015870048565000440207270000340211670000450215070000460219571000810224181000840232285600650240620260817170938.0020111s2001    th uu m rtt  00|  a1eng d  a.b118419771 aMaennel, Andreas14aThe automotive industry of Thailand  aBangkok :bAsian Institute of Technology,c2001  a81 leaves1 aResearch studies project report ;vno. SM-01-61  aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration,  School of Management   aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001  aThailand's automotive industry went through a series of serious changes during the last decade. Years of heavy growth at the beginning of the 1990s were followed by two years of almost diminishing local demand. The car market in Thailand peaked in 1996, with sales of approximately 174,000 units. Mirroring the economy, sales then fell by more than 73% to just 46,400 units by the end of 1998 before recovering to around 80,000 units at the end of 2000. However, a slowdown could have been witnessed at the end of the year 2000 already. With another economic slowdown anticipated by most economic research institutes, vehicle sales will remain sluggish in the year 2001. The competitive structure of Thailand's automotive industry remained almost unchanged in recent years. Japanese vehicle manufacturers captured 80% of the Thai market in the year 2000. This dominance remained largely unchallenged for years, despite heavy investments of Ford, GM and European manufacturers. Toyota remained the market leader in Thailand's passenger car segment, followed by Honda, the same constellation for years. Nissan improved its position mainly due to the introduction of the new Sunny. European manufacturers like Mercedes-Benz, BMW and Volvo are dominating the market for luxury vehicles. The objective of this paper is to give a comprehensive overview over Thailand's automotive industry. Due to the large relevance economical and political issue on the industry, this paper is providing an intensive overview over the political and economical system of the Kingdom of Thailand as well. 10aAutomobile industry and tradexThailand1 aJohri, Lalit M.,eChairperson1 aBechter, Clemens,eExamination Committee0 aSununta Siengthai,eExamination Committee2 aEuropean Commission of the European Union (PTS Program), eScholarship donor2 aAsian Institute of Technology.tResearch studies project report ;vno. SM-01-61  3Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B07227