03792nas|a2200445 i 4500 20260817170938.0 020111s2001 th uu m rtt 00| a1eng d .b11841977 AIT RSPR no. SM-01-61 Maennel, Andreas The automotive industry of Thailand Bangkok : Asian Institute of Technology, 2001 81 leaves Research studies project report ; no. SM-01-61 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 Thailand's automotive industry went through a series of serious changes during the last decade. Years of heavy growth at the beginning of the 1990s were followed by two years of almost diminishing local demand. The car market in Thailand peaked in 1996, with sales of approximately 174,000 units. Mirroring the economy, sales then fell by more than 73% to just 46,400 units by the end of 1998 before recovering to around 80,000 units at the end of 2000. However, a slowdown could have been witnessed at the end of the year 2000 already. With another economic slowdown anticipated by most economic research institutes, vehicle sales will remain sluggish in the year 2001. The competitive structure of Thailand's automotive industry remained almost unchanged in recent years. Japanese vehicle manufacturers captured 80% of the Thai market in the year 2000. This dominance remained largely unchallenged for years, despite heavy investments of Ford, GM and European manufacturers. Toyota remained the market leader in Thailand's passenger car segment, followed by Honda, the same constellation for years. Nissan improved its position mainly due to the introduction of the new Sunny. European manufacturers like Mercedes-Benz, BMW and Volvo are dominating the market for luxury vehicles. The objective of this paper is to give a comprehensive overview over Thailand's automotive industry. Due to the large relevance economical and political issue on the industry, this paper is providing an intensive overview over the political and economical system of the Kingdom of Thailand as well. Automobile industry and trade Thailand Johri, Lalit M., Chairperson Bechter, Clemens, Examination Committee Sununta Siengthai, Examination Committee European Commission of the European Union (PTS Program), Scholarship donor Asian Institute of Technology. Research studies project report ; no. SM-01-61 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B07227 .b11841977 mnait u 240618 0 020111 m a u 4 mnait mnarc mnarc mnait 20 22 40 Barcode : 30050120987853 CREATED : 2002-11-01 RECORD # : i12266401 LPATRON : 1012287 LCHKIN : 2003-08-14 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 5 TOT RENEW : 0 Barcode : 30050120611107 CREATED : 2012-10-10 RECORD # : i12702638 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160083514 CREATED : 2016-04-05 RECORD # : i12971273 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120988364 CREATED : 2020-04-21 RECORD # : i1326963x LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 10322 10322 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no. SM-01-61 30050120987853 2026-08-17 17:09:38 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no. SM-01-61 30050120611107 2026-08-17 17:09:38 3 2026-08-17 22 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no. SM-01-61 30050160083514 2026-08-17 17:09:38 1 2026-08-17 40 0 0 0 0 MAIN MAIN mnait 2026-08-17 0 AIT RSPR no. SM-01-61 30050120988364 2026-08-17 17:09:38 2 2026-08-17 20