02242nas a2200253 a 450000500170000000800410001703500150005810000260007324500800009926000670017930000220024649000530026850001500032150200830047152010660055465000540162065000240167465000340169865000450173270000340177770000450181170000470185681000850190320260817170957.0200924s2001    th uu m rtt   0|  a1eng d  a.b123477111 aMaggioli, Elio Majoli10aB2B in the ceramics industry :bperspectives for an internet based platform  aPathum Thani, Thailand :bAsian Institute of Technology,c2001  a69 leaves :bill.1 aResearch studies project report ;vno. ESM-01-04  aA research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration (Executive MBA Program)  aResearch Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001  aThe hottest topic ll1 B2B today is e-markets. All over the world executives are asking  themselves, "Which digital market software platform should we buy or espouse?" and "Which  e-procurernent vendor will gain the most momentum?"  This paper analyses the opportunity, from a Ceramics Machinery manufacturer perspective, to  extend the range of its activities by building a vertical business platform and Application  Service Provider ("ASP") providing business-to-business solutions for the global ceramics  industry.  F or the ceramics machinery manufacturer, the 31m is to conceive, market, and enrich an  online system that delivers real business value for the ceramics industry operators, and to  couple this system with the bricks and mortar activities it performs at manufacturing level.  Relying on its expertise and understanding of the ceramics industry value chain, the  corporation's ultimate goal is to create an its own distinctive competitive advantage, which  will eventually bring about increased global market penetration and higher profits.   0aIndustrial marketingxComputer network resources  0aBusinessxMarketing 0aApplication service providers 0aElectronic commercexComputer networks  1 aJohri, Lalit M.,eChairperson1 aBechter, Clemens,eExamination Committee1 aTocquer, Gerard A.,eExamination Committee2 aAsian Institute of Technology.tResearch studies project report ;vno. ESM-01-04