02642nas a2200265 a 450000500170000000800410001703500150005810000230007324501510009626000670024730000420031449000530035650001510040950200670056052013140062765000450194165000280198670000340201470000420204870000450209070000490213571000430218481000840222785600650231120260817171048.0161112s2013    th uu|m rtt   0|  a1eng d  a.b121742571 aArifuzzaman, S. M.10aBarriers and challenges of applying mobile communication services in agicultural value chain :ba case study of Bangladesh rural vegetable farmers  aPathum Thani, Thailand :bAsian Institute of Technology,c2013  a1 online resource (41 leaves) :bill.1 aResearch studies project report ;vno. SM-13-06   aA research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Technology Management  aResearch report (M.B.A.) - Asian Institute of Technology, 2013  aAgricultural  information  through  mass  adopted  mobile  phone  has  potential  to  help  the rural  farmerswho  lack  proper  market  information. But  there  are  number of  intervening forces  affecting  success  of  such  technologyadoption  and  usage. Thereforethe  study attempts  to  identify  those  underlying  issues  investigating  rural  vegetables  farmers  of Bangladesh. It  has  been  explored  that  though  the  mobile  phone  has  brought  about significant  positive  change  in  rural  life,  there  are  still  many  barriers  of getting  the real benefitsusing the mobile technology based extension services.The infrastructural barrier in  the  shape  of  inadequate  roads  and  slow  but  costly  transporthinder  transportation  of vegetables to high price market and increase risks of carriage. The social barrier in shape of lack of trust, inability to cooperate or unite together,make farmers weak in either end of value chain. Finally the service design andtechnological barrier arising from pushed IVR based  inappropriate  service  towardsthe farmers,  low  detail of  the service and ineffective publicity;make  the  information  service  unattractive  to  target  audience. These  barriers need to be effectively removedto make agricultural information service a success.  0aMobile communication systemszBangladesh 0aAgriculturezBangladesh1 aFerguson, David,eChairperson1 aBadir, Yuosre,eExamination Committee1 aAnal, Anil Kumar,eExamination Committee0 aJuthathip Jongwanich,eExamination Committee2 aThailand (HM King),eScholarship Donor2 aAsian Institute of Technology.tResearch studies project report ;vno. SM-13-06  3Full-Textuhttp://203.159.5.9/ait-thesis/detail.php?q=B01628