03397nas a2200421 a 4500 20260817171048.0 161112s2013 th uu|m rtt 0| a1eng d .b12174257 AIT RSPR no.SM-13-06 Arifuzzaman, S. M. Barriers and challenges of applying mobile communication services in agicultural value chain : a case study of Bangladesh rural vegetable farmers Pathum Thani, Thailand : Asian Institute of Technology, 2013 1 online resource (41 leaves) : ill. Research studies project report ; no. SM-13-06 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Technology Management Research report (M.B.A.) - Asian Institute of Technology, 2013 Agricultural information through mass adopted mobile phone has potential to help the rural farmerswho lack proper market information. But there are number of intervening forces affecting success of such technologyadoption and usage. Thereforethe study attempts to identify those underlying issues investigating rural vegetables farmers of Bangladesh. It has been explored that though the mobile phone has brought about significant positive change in rural life, there are still many barriers of getting the real benefitsusing the mobile technology based extension services.The infrastructural barrier in the shape of inadequate roads and slow but costly transporthinder transportation of vegetables to high price market and increase risks of carriage. The social barrier in shape of lack of trust, inability to cooperate or unite together,make farmers weak in either end of value chain. Finally the service design andtechnological barrier arising from pushed IVR based inappropriate service towardsthe farmers, low detail of the service and ineffective publicity;make the information service unattractive to target audience. These barriers need to be effectively removedto make agricultural information service a success. Mobile communication systems Bangladesh Agriculture Bangladesh Ferguson, David, Chairperson Badir, Yuosre, Examination Committee Anal, Anil Kumar, Examination Committee Juthathip Jongwanich, Examination Committee Thailand (HM King), Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-13-06 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B01628 .b12174257 mnait m 240405 0 161112 m a m 0 000:001:PDF:b1217425:002781:0:0:0:0:0:0 Abstract--AIT RSPR no.SM-13-06 n mnait mnarc 20 40 Barcode : 30050120389944 CREATED : 2016-12-11 RECORD # : i13060028 LPATRON : 1028541 LCHKIN : 2019-08-27 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 2 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120403125 CREATED : 2017-07-20 RECORD # : i13090744 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 10766 10766 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.SM-13-06 30050120389944 2026-08-17 17:10:48 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 0 AIT RSPR no.SM-13-06 30050120403125 2026-08-17 17:10:48 2026-08-17 40