03579nas a2200445 a 4500 20260817161403.0 200928s2001 th uu m rtt 0| a1eng d .b12347255 AIT RSPR no.ESM-01-11 Prapas Juntarasuk Access to global markets through e-trading for small and medium sized enterprises (SMES) Pathum Thani, Thailand : Asian Institute of Technology, 2001 47 leaves : ill. Research studies project report ; no. ESM-01-11 A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration (Executive MBA Program) Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 Innovations in information and communications teclmologies have created a digital revolution that is changing the way the world works, learns, communicates and transacts business. This revolution is helping to foster economic growth and social development across the globe. Businesses are using the tools of electronic commerce to increase productivity, access global markets, reduce the time required to develop new products, and forge closer relationships with their customers. In business environment, most of managers or small business owners who have accept this new tool for electronic trading may try to adopt this innovation into their visions and apply to business mission. The strategic management related to the mission will lead to the company goal in electronic trading and apply to large scale, small and medium sized enterprises (SMEs) for accessing to the global market places. This research explores the problems of small trading companies in applying the electronic trading and analyses the causes in order to resolve the problems. The study is also investigating the development of eTrading for SMEs the possibility of future expand and growth of the small trading firms under present situation. Moreover, this research will study the growth of electronic trading in the world and the Thai government policies related to electronic commerce. Target marketing Small business Business enterprises Electronic commerce Johri, Lalit M., Chairperson Bechter, Clemens, Examination Committee Tocquer, Gerard A., Examination Committee PJ Asset Co.,Ltd., Scholarship Donor Asian Institute of Technology. Research studies project report ; no. ESM-01-11 .b12347255 multi m 260327 0 200928 m a m 0 mnait mnait mnarc mnarc 20 Barcode : 30050120986707 CREATED : 2020-09-28 RECORD # : i13299256 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120986699 CREATED : 2020-09-28 RECORD # : i13299268 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120975627 CREATED : 2020-10-27 RECORD # : i13305852 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050211017321 CREATED : 2022-04-04 RECORD # : i13376081 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 1102 1102 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.ESM-01-11 30050120986707 2026-08-17 16:14:03 1 2026-08-17 20 0 0 0 0 MAIN MAIN mnait 2026-08-17 50.00 0 AIT RSPR no.ESM-01-11 30050120986699 2026-08-17 16:14:03 2 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 50.00 0 AIT RSPR no.ESM-01-11 30050120975627 2026-08-17 16:14:03 3 2026-08-17 20 0 0 0 0 MAIN MAIN mnarc 2026-08-17 50.00 0 AIT RSPR no.ESM-01-11 30050211017321 2026-08-17 16:14:03 4 2026-08-17 20