Prapas Juntarasuk creator Johri, Lalit M. Chairperson Bechter, Clemens Examination Committee Tocquer, Gerard A. Examination Committee PJ Asset Co.,Ltd Scholarship Donor text series technical report th Pathum Thani, Thailand Asian Institute of Technology 2001 continuing eng 47 leaves : ill. Innovations in information and communications teclmologies have created a digital revolution that is changing the way the world works, learns, communicates and transacts business. This revolution is helping to foster economic growth and social development across the globe. Businesses are using the tools of electronic commerce to increase productivity, access global markets, reduce the time required to develop new products, and forge closer relationships with their customers. In business environment, most of managers or small business owners who have accept this new tool for electronic trading may try to adopt this innovation into their visions and apply to business mission. The strategic management related to the mission will lead to the company goal in electronic trading and apply to large scale, small and medium sized enterprises (SMEs) for accessing to the global market places. This research explores the problems of small trading companies in applying the electronic trading and analyses the causes in order to resolve the problems. The study is also investigating the development of eTrading for SMEs the possibility of future expand and growth of the small trading firms under present situation. Moreover, this research will study the growth of electronic trading in the world and the Thai government policies related to electronic commerce. A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration (Executive MBA Program) Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 Target marketing Small business Business enterprises Electronic commerce Asian Institute of Technology. 200928 20260817161403.0