Kusumaphorn Sompong creator Igel, Barbara Chairperson Vatcharapol Sukhotu Examination Committee Chotchai Charoenngam Examination Committee National Science and Technology Development Agency (NSTDA), Thailand Scholarship Donor text series theses th Pathum Thani, Thailand Asian Institute of Technology 2013 continuing eng 157 leaves : ill. The objective of this dissertation is to investigate the impact of alliance motivation (AM) on execution of cooperation (EC) and alliance performance (AP) based on empirical tests through questionnaire survey in food processing industry in Thailand. To achieve the objective of this dissertation, the measurement instruments for AM, EC and AP were developed based on an extensive literature review and expert interviews. These measurements were verified by two groups of peer reviewers and two pilot tests to ensure reliability and validity of the measures. In total, 320 completed and usable questionnaires were analyzed for the investigation of hypotheses testing. Chi-square test was conducted to ensure sample representativeness with similarity between respondent and non-respondent firms. Then, descriptive statistics and Multivariate Analysis of Variance were conducted to examine the effect of company characteristics on AM, EC and AP. Confirmatory factor analysis (CFA) and Path analysisused in structural equation modeling (SEM) analysis were used to validate and generalize the research model and results. The reliability of the measureswas examined by Item-total correlations, Cronbach{u2019}s alpha, Composite reliability and Average Variance Extracted. The First-order and the Second-order Confirmatory Factor Analysis, convergent, discriminant and homological validity were applied to confirmthe validity of measures. The results show that the set of AM, EC and AP measures and their underlying theories are reliable and valid for the food processing industry in Thailand, an emerging market country that needs to upgrade industrial technology. Results from the Thai context indicate that alliance motivation has a positive impact on the execution of cooperation and alliance performance positively. In this study, we did not confirm thatall alliance motivation variables to influence the execution of cooperation, and we also did not confirm all execution of cooperationvariables to impact on alliance performance. These findings suggest that firms adopted social interaction with alliance partners motivated by their expectations related to the partner{u2019}s expertise and management style. Market potential and financial benefits demonstrated a positive impact on adopted formal agreement practices between firms and alliance partners. Technology characteristics and access opportunities related to a firm{u2019}s motivationinfluenced both types of interaction. This empirical study also examined the influence of organizational characteristics such as ownership, size and type of company on alliance motivation, execution of cooperation and alliance performance practices. The result of MANOVA showed that the greatest difference on AM, EC and AP practices among companies with different levels of size (Small-to-Medium/Large), types of ownership (Thai/Foreign/Thai& Foreign) and types of company (Subsidiary/OEM/Own brand). However, there is no evidence supporting the difference on EC among different size companies.This study contributes to extant literature by developing useful measures for analyzing the decision-making of firms that form strategic alliances for commercializing technology to facilitate research in other industries and countries.Moreover, the findings are useful for managers who leverage operations with external resources obtained through strategic alliances. It contributes to the understanding of interactions between the main motives for starting an alliance and the execution of cooperation and resulting performance parameters both in the process of managing relationships and achieving business results. A dissertation submitted in partial fulfillment of the requirement for the degree of Doctor of Philosophy in Management of Technology, School of Management Thesis (Ph.D.) - Asian Institute of Technology, 2013 High technology industries Strategic alliances (Business) Asian Institute of Technology. http://203.159.5.9/ait-thesis/detail.php?q=B00823 http://203.159.5.9/ait-thesis/detail.php?q=B00823 161112 20260818222536.0