a case analysis of GRET Nuon Vireak creator Swierczek, F.W. Chairperson Ramachandran, Neelakantan Examination Committee Lee, Sang-Kon Examination committee Government of Switzerland Swiss Agency for Development and Cooperation (SDC), Scholarship donor text series technical report th Bangkok Asian Institute of Technology 2001 continuing eng 54 leaves This study focuses on implementation of rural credit operations of GRET. The analysis of internal and external factors of the organization is taken into consideration. The study commenced with the examination of the current situation of credit implemented by GRET and assessed the perceptions of managers regarding the performance achieved from this implementation. The study founded that the overall performance of GRET is poor. This is resulted from the internal organizational weaknesses and some external factors that are out of the control of the organization. The study recommended that GRET should increase the amount of loans provided and decrease the interest rate structure. The loans life cycle is very important factor also that GRET should day it from one to two years or more than. Moreover, GRET should focus mainly its manpower development in order to strengthen its internal organizational management. GRET should change it form from NGO to commercial bank that financial autonomy. Furthermore, GRET should promote its activities via issuing brochures and distribute them to rural people in remote areas. A research study submitted in prutial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 Rural credit Cambodia Asian Institute of Technology. http://203.159.5.9/ait-thesis/detail.php?q=B07132 http://203.159.5.9/ait-thesis/detail.php?q=B07132 011221 20260818222553.0