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    <subfield code="a">Tirona, Emil Rey Valenton</subfield>
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    <subfield code="a">A strategic planning framework :</subfield>
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    <subfield code="v">no. ST-94-30</subfield>
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    <subfield code="a">A thesis submitted in partial fulfillment of the requirements for  the degree of Master of Engineering,  School of Engineering and Technology</subfield>
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    <subfield code="a">The contemporary world of engineering is a highly competitive world and as we enter the 21st century, we can expect  more acute competition for resources and technology. In order to  survive this global competition, it becomes necessary to utilize  Information Technology (IT) in strategic planning particularly in  the construction industry - the industry responsible for laying the structural framework and support for massive and rapid economic and social development of nations. The Philippines is  not an exception to this process.  The thrust of this thesis is to increase the competitiveness of a small engineering consultancy firm in the Philippines. Small  and medium engineering enterprises must be given opportunities to  compete as their greater participation in development will  redound to the benefit of the large portion of the population. To  a certain extent, this thesis advocates shaping the competitive edge of a small engineering firm as the example used and in fact,  suggests a new concept as "grassroots engineering" through the  use of IT in strategic planning.  There is no doubt that with the strategic use of IT, firms  similarly situated could better compete and expand their small  markets vis-a-vis bigger firms. Therefore with IT, they can  increase their volume of sales and promote even more quality</subfield>
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