03094nam a2200469 4500 20260818222643.0 150998s1998 th r 0000|0 eng d .b11724699 AIT RSPR no. SM-98-55 Ornanong Chaicharoen Strategies of retail business in response to the economic crisis : case study of the Central Group Bangkok : Asian Institute of Technology, 1998 125 p. Research studies project report ; no. SM-98-55 A research report submitted in partial fulfillment for the degree of Master Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 1998 As a result of the bursting of the "economic bubble" in mid 1997, most businesses and the general population were confronted with decreasing liquidity. This had a significant impact on the Thai retailing industry. This research took Central Department Store (Central) as a case study to analyze and aimed to develop competitive strategies for it in the context of the change in its environment. It starts with an exhaustive review of literature and the framework of analyzing the industry and competitiveness. Subsequently, an external and internal analysis is carried out to identify the opportunities and threats, as well as the strengths and weaknesses of Central given the market situation in which it is operating. Based on the results of the analysis, a range of alternatives for competitive strategies are developed and recommended to the company. Retail trade Financial crises Buchel, Bettina, Chairperson Tang, John C.S., Examination Committee Becther, Clemens, Examination committee Partial Scholarship, Scholarship donor Asian Institute of Technology. Research studies project report ; no. SM-98-55 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B13037 .b11724699 mnait y 240407 0 980915 m a y 0 mnait mnarc mnarc mnait 20 22 40 14 Barcode : 30050120924906 CREATED : 1998-09-15 RECORD # : i12095199 LPATRON : 1015180 LCHKIN : 2004-01-04 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 8 TOT RENEW : 1 Barcode : 30050120619423 CREATED : 2012-11-14 RECORD # : i12716418 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160090188 CREATED : 2016-04-28 RECORD # : i12960640 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120903876 CREATED : 2020-07-29 RECORD # : i13285038 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 113192 113192 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-98-55 30050120924906 2026-08-18 22:26:43 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-98-55 30050120619423 2026-08-18 22:26:43 3 2026-08-18 22 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-98-55 30050160090188 2026-08-18 22:26:43 2026-08-18 40 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-98-55 30050120903876 2026-08-18 22:26:43 2 2026-08-18 14