03886nas|a2200457 i 4500 20260818222652.0 111100s2000 th uu m rtt 00| a1eng d .b1181472x AIT RSPR no. SM-00-86 Ha Thi Ngoc Lan Strategy for port development : a case of Saigon Port in Vietnam Bangkok : Asian Institute of Technology, 2000 97 leaves. + 1 online resource Research studies project report ; no. SM-00-86 Saigon Port, a State-onwed company, has been the leader in Vietnam Seaport System for many years. However, along with the economic reform process in Vietnam, the company is facing the question of how to meet the high demand for cargoes transpo1ted, and the fierce competitive in the Southern region of Vietnam. Thus, designing a strategic approach for the port development is becoming very necessary and crucial. This study deals with designing the development strategy for Saigon Port. Following the path of conceptual framework, an exhaustive review of available literature together with a series of individual in-depth interviews were undertaken to gather the necessary data for the strategic analysis process. By an external environment analysis that was relied on scanning the economic potential of Southern region in general, its driving power economic region and the port industry, the opportunities and tlll'eats for Saigon Port were identified. Besides, all aspects related to the operation of the port such as location, inland transportation system, teclmology, human resources, marketing activities, etc., were examined to reveal its strengths and weaknesses. The focus differentiation strategy is recommended as the port is facing a fast changing environment in Southern region. To support this strategy, the port should implement the improvement in human resources management, marketing activities, price-setting policy, etc. A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M. B.A.) - Asian Institute of Technology, 2000 Harbors Vietnam Saigon Swierczek, F.W., Chairperson Truong, Quang, Examination Committee Stoessel, Hans, Examination Committee Government of Switzerland/Swiss Development Corporation (SAV) Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-00-86 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B12438 .b1181472x mnait u 240611 0 001027 m a u 0 mnait mnait mnarc mnarc mnarc 20 40 Barcode : 30050120669576 CREATED : 2000-11-11 RECORD # : i12225836 LPATRON : 1016609 LCHKIN : 2005-10-08 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050120669568 CREATED : 2000-11-11 RECORD # : i12225848 LPATRON : 1014941 LCHKIN : 2003-05-22 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 1 TOT RENEW : 0 Barcode : 30050160084942 CREATED : 2016-04-29 RECORD # : i12967713 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050120985758 CREATED : 2020-05-24 RECORD # : i13271672 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050121008816 CREATED : 2020-11-21 RECORD # : i13311712 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 113248 113248 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-00-86 30050120669576 2026-08-18 22:26:52 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 0 AIT RSPR no. SM-00-86 30050120669568 2026-08-18 22:26:52 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-00-86 30050160084942 2026-08-18 22:26:52 1 2026-08-18 40 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-00-86 30050120985758 2026-08-18 22:26:52 3 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-00-86 30050121008816 2026-08-18 22:26:52 4 2026-08-18 20