03368nas|a2200457 i 4500 20260818223027.0 011121s2001 th uu m rtt 00| a1eng d .b1184162x AIT RSPR no. SM-01-16 Srivastava, Rohit Kumar A study of entry and marketing strategy of Nepalese liqueur into Indian market Bangkok : Asian Institute of Technology, 2001 91 leaves Research studies project report ; no. SM-01-16 A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2001 Nepalese Vodka has unique taste. The company, which is producing Vodka in Nepal, has the latest technology (Himalayan Distillery Pvt. Ltd.); through by that they are producing the finest alcohol with concentration of 97.6%. In India there are very few company who are producing Vodka in macro level. This project is conducted to determine the market entry mode of Vodka to India. In order to choose the entry mode for Vodka, various features of entry mode are analyzed. There are six possible entry modes are analyzed for this product. The best and most feasible alternatives for entry modes would be wholly owned subsidiary and joint venture. However there are advantages and disadvantages in using both alternatives. This project reviews the benefits and disadvantages of both alternatives. Regarding the entry operation this project examines that it could able to maintain the strategic Vodka in future because by 2004 market is going more open than now. This project suggests that in initial stage of Vodka should have to launch in Delhi city in India. Finally, the estimated implementation plan is discussed. Liqueurs India Liqueurs Marketing Sununta Siengthai, Chairperson Bechter, Clemens, Examination Committee Lee, Sang-kon, Examination committee Government of Austria, Scholarship donor Asian Institute of Technology. Research studies project report ; no. SM-01-16 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B07150 .b1184162x mnait u 240614 0 011221 m a u 2 mnait mnait mnarc mnarc 20 22 40 Barcode : 30050120934384 CREATED : 2001-12-21 RECORD # : i12265457 LPATRON : 1015047 LCHKIN : 2003-08-08 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 3 TOT RENEW : 0 Barcode : 30050120994891 CREATED : 2001-12-21 RECORD # : i12265469 LPATRON : 1014964 LCHKIN : 2003-09-09 # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 2 TOT RENEW : 0 Barcode : 30050120611545 CREATED : 2012-10-10 RECORD # : i12700915 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 Barcode : 30050160083951 CREATED : 2016-04-05 RECORD # : i12970517 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 114604 114604 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no. SM-01-16 30050120934384 2026-08-18 22:30:27 1 2026-08-18 20 0 0 0 0 MAIN MAIN mnait 2026-08-18 50.00 0 AIT RSPR no. SM-01-16 30050120994891 2026-08-18 22:30:27 2 2026-08-18 20 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-01-16 30050120611545 2026-08-18 22:30:27 3 2026-08-18 22 0 0 0 0 MAIN MAIN mnarc 2026-08-18 0 AIT RSPR no. SM-01-16 30050160083951 2026-08-18 22:30:27 1 2026-08-18 40