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    <subfield code="a">AIT Thesis no.TE-16-05</subfield>
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    <subfield code="a">Suzuki, Yuka</subfield>
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    <subfield code="a">A study on characteristics based encouragement of Thai tourists to visit Hokkaido during the winter season</subfield>
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    <subfield code="a">Pathum Thani, Thailand :</subfield>
    <subfield code="b">Asian Institute of Technology,</subfield>
    <subfield code="c">2017</subfield>
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    <subfield code="a">1 online resource (56 leaves) :</subfield>
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    <subfield code="a">Thesis ;</subfield>
    <subfield code="v">no. TE-16-05</subfield>
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    <subfield code="a">A thesis submitted in partial fulfillment of the requirements for the degree of Master of Engineering in Transportation Engineering, School of Engineering and Technology</subfield>
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    <subfield code="a">Thesis (M. Eng.) - Asian Institute of Technology, 2017</subfield>
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    <subfield code="a">The  tourism  industry  in  Hokkaido  has  been  growing.  The  number  of  the  Thai  tourists visiting Japan and Hokkaido is the biggest number in South East Asian countries. Although it  is  also  expected  to  increase  the  number  in  the  future,  effective  plan  to  attract  Thai tourists to Hokkaido would help increase the number of Thai tourists visiting Hokkaido. The following three research objectives are formulated. The first objective is to understand Thai tourist{u2019}s travel characteristics, whom are visiting Hokkaido. The second objective is to propose a month in which Thai tourists should be encouraged to visit Hokkaido. The last objective  has  been  formulated  not following  from  the  background,  but  crucial  to  the promotion of Hokkaido for Thai tourists, which is to increase the attractiveness of existing sightseeing attractions in Hokkaido. To  reach  the  goal  of  this  research,  a  questionnaire  survey  was  conducted  at  Departure lobby  in  the  international  building  of  New-chitose  airport  for  four  days  in  winter  season. The number of answer was 104.Major findings in this study are shown as following;1)The  kinds  of  travel  characteristics  Thai  tourists  visiting  Hokkaido  in  end  of  November and December have.2)Hokkaido attracted primarily middle class Thai tourists.3)The  most  effective  month  for  increasing  the  number  of  people  to  Hokkaido  is November.4)Hokkaido{u2019}s food and hot springs should be promoted in a more concrete plan to attract Thai tourists.5)Coldness in November alone is one of the major sightseeing attraction of Hokkaido. Furthermore,  concluding  from  the  last  two  findings,  it  seems  that  the  combination  of coldness,  food,  and  hot  springs  of  Hokkaido  in November  may  lead  to  an  increase  of  the number of middle class Thai tourist visiting Hokkaido.</subfield>
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    <subfield code="a">Kunnawee Kanitpong,</subfield>
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    <subfield code="a">Takano, Shin-ei,</subfield>
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    <subfield code="a">Hagiwara, Toru,</subfield>
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    <subfield code="a">Asian Institute of Technology.</subfield>
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    <subfield code="v">no. TE-16-05</subfield>
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