Understanding consumer decision making :  the means-end approach to marketing and advertising strategy / 
edited by Thomas J. Reynolds and Jerry C. Olson 
 - Mahwah, N.J. :  Lawrence Erlbaum Associate,  2001 
 - 447 p. 
<br/><br/><label>ISBN: </label>0805817301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.32  / U53