the means-end approach to marketing and advertising strategy Reynolds, Thomas John 1947- Olson, Jerry Corrie 1944- text us Mahwah, N.J Lawrence Erlbaum Associate 2001 monographic eng 447 p. edited by Thomas J. Reynolds and Jerry C. Olson Consumer behavior Marketing Management HF5415.32 U53 0805817301 090302 20260819085456.0