TY  - BOOK
AU  - Reynolds,Thomas John
AU  - Olson,Jerry Corrie
TI  - Understanding consumer decision making: the means-end approach to marketing and advertising strategy 
SN  - 0805817301
AV  - HF5415.32 U53
PY  - 2001///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associate
KW  - Consumer behavior
KW  - Marketing
KW  - Management
ER  -