03070nas a2200397 a 4500 20260819085809.0 240607s20249999th u m tt 000 a eng d .b12427925 AIT RSPR no.SM-24-02 Ahmadzai, Sameera Usage of web scraping in business market research in the travel industry Pathum Thani : Asian Institute of Technology, 2024 116 leaves : ill. + 1 online resource Research studies project report ; no. SM-24-02 A research submitted in partial fulfillment of the requirements for the degree of Master of Science in Business Analytics and Digital Transformation Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 2024 The travel industry is highly competitive, and businesses within this sector require up to-date data to attract customers and stay ahead. Web scraping has emerged as a valuable tool for acquiring data from various online sources, including travel websites, hotel booking platforms, airline websites, and review sites. This thesis explores the usage of web scraping in business market research within the travel industry. It examines the applications of web scraping, the global market size and forecast, growth drivers, challenges, and ethical and legal considerations. Additionally, it explores the role of data-driven decision-making, big data, marketing, market research, and business intelligence in the context of web scraping. The methodology section outlines the research approach, participants, data collection, and analysis techniques. The thesis concludes with a discussion of the applications of web scraping in market research within the travel industry, alternative ways of data extraction, best practices, challenges, and recommendations. Overall, this research provides insights into the benefits and implications of utilizing web scraping in business market research in the travel industry, offering guidance for organizations looking to leverage this technology effectively. Tourism Technological innovations Marketing research Technological innovations Business intelligence Database management Endress,Tobias, Chairperson Junaid, Muhammad, Examination Committee Kamonkanok Kiatisakchai, Examination Committee AIT Scholarships, Scholarship Donor Thai Pipe Scholarship, Scholarship Donor Asian Institute of Technology. Research studies project report ; no. SM-24-02 Full-Text http://203.159.5.9/ait-thesis/detail.php?q=B20701 .b12427925 mnait a 240610 0 240610 m a a 0 mnarc 67 Barcode : - CREATED : 2024-07-06 RECORD # : i13502281 LPATRON : 0 LCHKIN : - # RENEWALS : 0 # OVERDUE : 0 IUSE3 : 0 TOT CHKOUT : 0 TOT RENEW : 0 125411 125411 0 0 0 0 MAIN MAIN mnarc 2026-08-19 0 AIT RSPR no.SM-24-02 2026-08-19 08:58:09 2026-08-19 67