Ahmadzai, Sameera creator Endress,Tobias Chairperson Junaid, Muhammad Examination Committee Kamonkanok Kiatisakchai Examination Committee AIT Scholarships Scholarship Donor Thai Pipe Scholarship Scholarship Donor text series technical report th Pathum Thani Asian Institute of Technology 2024 continuing eng

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116 leaves : ill. + 1 online resource The travel industry is highly competitive, and businesses within this sector require up to-date data to attract customers and stay ahead. Web scraping has emerged as a valuable tool for acquiring data from various online sources, including travel websites, hotel booking platforms, airline websites, and review sites. This thesis explores the usage of web scraping in business market research within the travel industry. It examines the applications of web scraping, the global market size and forecast, growth drivers, challenges, and ethical and legal considerations. Additionally, it explores the role of data-driven decision-making, big data, marketing, market research, and business intelligence in the context of web scraping. The methodology section outlines the research approach, participants, data collection, and analysis techniques. The thesis concludes with a discussion of the applications of web scraping in market research within the travel industry, alternative ways of data extraction, best practices, challenges, and recommendations. Overall, this research provides insights into the benefits and implications of utilizing web scraping in business market research in the travel industry, offering guidance for organizations looking to leverage this technology effectively. A research submitted in partial fulfillment of the requirements for the degree of Master of Science in Business Analytics and Digital Transformation Research Studies Project Report (M. Sc.) - Asian Institute of Technology, 2024 Tourism Technological innovations Marketing research Technological innovations Business intelligence Database management Asian Institute of Technology. http://203.159.5.9/ait-thesis/detail.php?q=B20701 http://203.159.5.9/ait-thesis/detail.php?q=B20701 240607 20260819085809.0